# Minimalist Clothing Fontvertising Hadrien Lopez & Philippe Ortion Make Fashion Typography By Andrew Robertson | Published 2012-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hadrien-lopez-and-philippe-ortion References: [itsnicethat](http://www.itsnicethat.com/articles/untitled-rtex) & [untitled-paris.fr](http://www.untitled-paris.fr/) The new Parisian design studio ‘Untitled’ by Hadrien Lopez and Philippe Ortion uses graphic fonts and designs to promote brands and events for a variety of different companies. Their collection of fonts and clothing pictorials for the Rtex spring collection strikes a subtle balance between [clean aesthetics and refined elegance](https://www.trendhunter.com/trends/retail-environment). The pictures look like individual symbols for a minimalist-inspired fashion road map. The geometric angles of the fonts complements the attire as if they were being suspended from new age clothing hooks. Untitled specializes in [custom made fonts, typography](https://www.trendhunter.com/trends/cheetos-other-hand-font) that embodies progressive graphic design. Many of the letters border between the familiar and the never-before seen. It’s hard to look away when the font alone is so impressive. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Minimalist Fashion:** Opportunity for brands to incorporate minimalist-inspired designs into their clothing lines. - **Graphic Fonts:** Potential for creating custom fonts that embody progressive graphic design. - **Typography Innovation:** Advancement in creating new and unique typographic styles that capture attention. ### Who This Affects Most - **Fashion:** Fashion industry can explore incorporating minimalist-inspired designs and unique typography into their collections. - **Graphic Design:** Opportunity for graphic designers to create custom fonts and typographic styles that stand out. - **Advertising:** Brands can leverage graphic fonts and minimalist fashion to create visually appealing and attention-grabbing advertisements. ## Related on Trend Hunter - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Culturally Influenced Parisian Boutiques](https://www.trendhunter.com/trends/luniform.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)