# Cybercrime-Fighting Rappers Snoop Dogg Teams with Norton Anti-virus for ‘Hackiswack' Campai By Armida Ascano | Published 2010-09-03 | Updated 2010-09-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hackiswack References: [consumerist](http://consumerist.com/2010/09/snoop-dog-partners-with-norton-to-fight-cybercrime.html) & [hackiswack](http://www.hackiswack.com) Rapper [Snoop Dogg](https://www.trendhunter.com/trends/hempacco)’s recent partnership with [Norton](https://www.trendhunter.com/trends/antitrack) Anti-virus for the 'HackisWack' campaign is odd, but exciting! The big S- N- double 0- P is helping Norton Anti-virus fight cybercrime one rap at a time. The HackisWack campaign consists of a micro-site (hackiswack.com) and contest. Participants are asked to write a rap about [fighting cybercrime](https://www.trendhunter.com/trends/mcafee-scam-detector), with a winning promise of having Snoop Dogg “spit a verse on the track” and free tickets to the big Dogg’s concert. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What's Driving This Trend - **Cybercrime-fighting Rappers:** The trend of partnering with unlikely celebrities, such as rappers, to promote cybersecurity and fight cybercrime. - **Hackiswack Campaign:** The trend of using creative means such as a contest and microsite to help raise awareness about the importance of cybersecurity for the public. - **Rap-inspired Cybersecurity:** The trend of integrating music art forms into cybersecurity educations and activities to create a more engaging and personalized experience. ### Who This Affects Most - **Cybersecurity:** The cybersecurity industry can collaborate with non-traditional partners, such as creatives and artists, and integrate innovative tactics like music and contests to raise awareness and promote their services. - **Music:** The music industry can explore new partnership opportunities for raising awareness about the importance of cybersecurity and tapping into the cybersecurity market to promote their products or services. - **Marketing:** The marketing industry can embrace innovative marketing tactics for raising awareness about cybersecurity and creating a positive cybersecurity culture for the public, such as integrating art and music in their marketing campaigns. ## Related on Trend Hunter - [Rapper-Endorsed Flame Stove Campaigns](https://www.trendhunter.com/trends/blunt-marketing-campaign.md) - [Rapper-Branded QSR Pop-Ups](https://www.trendhunter.com/trends/snoopadelic-shake.md) - [Rapper-Backed Cereals](https://www.trendhunter.com/trends/broadus-foods-snoop-cereal-brand.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/snoop-dogg-2.md) - [AI-Designed Treat Packaging](https://www.trendhunter.com/trends/hempacco.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md)