# British Boy Fashion The Hackett SS10 Collection Helps Men With the Art of Dressing By Meghan Young | Published 2010-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hackett-ss10 References: [swipelife](http://swipelife.com/2010/01/29/hackett-springsummer-2010-collection-with-contest/) & [hackett](http://www.hackett.com/) The Brits have always know how to dress stylish, if a bit stiffly at times; just check out the Hackett SS10 collection to see what I mean. Featuring a casual chic ensemble, these men could either be heading to lunch, church or even simply going out for a walk. Inspired by major British sporting events, I guess I should say that the models of the Hackett SS10 collection are heading to a game of some sort. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 80% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Casual Chic Fashion:** Opportunity for disruptive innovation in creating clothing lines that combine casual and chic styles. - **Sports-inspired Fashion:** Opportunity for disruptive innovation in designing clothing that draws inspiration from major sporting events. - **British Men's Fashion:** Opportunity for disruptive innovation in the development of fashion lines that capture the British style aesthetic. ### Sectors Adopting This - **Fashion Industry:** Opportunity for disruptive innovation in incorporating casual chic and sports-inspired fashion into existing clothing lines. - **Apparel Industry:** Opportunity for disruption in the creation of new clothing items that blend casual chic with British men’s fashion elements. - **Retail Industry:** Opportunity for disruptive innovation in the marketing and distribution of British-inspired men’s fashion collections. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [British Heritage Fashion](https://www.trendhunter.com/trends/baracuta-x-barbour.md) - [Progressive Golf Knitwear](https://www.trendhunter.com/trends/manors-1.md) - [Modern Golf Apparel](https://www.trendhunter.com/trends/cole-buxton-golf.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Heritage Countryside Sportswear](https://www.trendhunter.com/trends/pal-sporting-goods-2.md)