A Danish beer company has released its recipe hoping drinkers will hack and customize the beer. This idea is inspired by open sourced software. The first patch of 2,850 large bottles sold out immediately.
"The project, originally conceived by Copenhagen-based artist collective Superflex and students at the Copenhagen IT University, applies modern free software / open source methods to a traditional real-world product - namely the alcoholic beverage loved and enjoyed globally, and commonly known as beer." - FreeBeer.org