# Dictionary-Defacing Campaigns The HACK Marriage Campaign adds modern definitions to dictionaries By Alexander Lam | Published 2013-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hack-marriage References: [psfk](http://www.psfk.com/2013/07/guerrilla-editors-hack-definition-of-marriage.html) & [hackmarriage.tumblr](http://hackmarriage.tumblr.com/) In an effort to raise awareness for [gay marriage](https://www.trendhunter.com/trends/wicked-fabulous), a series of activists started the 'HACK Marriage' campaign. The promotion encourages supporters to sneak into bookstores and alter dictionaries with a modern definition for marriage. The current dictionary definition for marriage defines it as a union between people of two different genders. HACK Marriage aims to change the current phrase of "a man and a woman" to "two people." The [equality campaign](https://www.trendhunter.com/trends/united-by-vanity) is currently encouraging any supporters to print their own stickers and visit local bookstores. Anybody who wishes to participate and help out can go to the [HACK Marriage website](https://www.trendhunter.com/trends/pocket-protests) and download pre-made sticker templates. The organization encourages supporters to purchase printable sticker paper and create their own dictionary-altering stickers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Equality Campaigns:** Opportunity for businesses to partner with organizations that promote equality and support diversity initiatives. - **Crowdsourced Activism:** Opportunity for businesses to engage with socially conscious consumers and support grassroots campaigns. - **Rewriting Traditions:** Opportunity for businesses to challenge outdated norms and values by offering more inclusive products and services. ### Where This Applies - **Publishing:** Opportunity for publishers to take a stance on social issues and publish more diverse and inclusive content. - **Printing:** Opportunity for printing companies to offer customizable and socially conscious printing services. - **Retail:** Opportunity for retailers to partner with organizations that promote diversity and inclusion, and offer products that support these values. ## Related on Trend Hunter - [Search-Hacking Campaigns](https://www.trendhunter.com/trends/word-of-the-year.md) - [LGBTQ+ Wedding Campaigns](https://www.trendhunter.com/trends/skyy-says-i-do.md) - [Inclusive NFT Marriages](https://www.trendhunter.com/trends/closeup-city-hall.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Inclusive Language Resources](https://www.trendhunter.com/trends/ikea-poland.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md)