# Elegant Antidote Branding Habit Packaging Brings Class to the Recovery from Narcotics By Amelia Roblin | Published 2012-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/habit-packaging References: [thedieline](http://www.thedieline.com/blog/2012/1/12/student-spotlight-habit.html) & [moreytalmor](http://www.moreytalmor.com/?mtp_page=habit) There's nothing pretty about a drug addiction, so Habit packaging paves the way to recovery with a dose of style to keep users on track. This range of pharmaceuticals is specially designed to help ween junkies off of a range of substances, and with a new identity for the line, patients may not feel like the unwell. Morey Talmor gave these bottles, jars, cases and syringes a [sleek and strictly non-medicinal look](https://www.trendhunter.com/trends/log-pharma). The classic glass containers have an air of elegance that visually likens them to [luxurious beauty products](https://www.trendhunter.com/trends/adapt-collection). Habit packaging does, however, adopt a darker appearance, with a pitch-black tint to the inside of each vessel. This aesthetic choice jointly references the harrowing world of the abuser and establishes a slick aspect to make [rehabilitation fashionable](https://www.trendhunter.com/trends/sober-chic). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Stylish Rehabilitation:** Opportunity to innovate by creating stylish and non-medicinal packaging for products that aid in recovery from addiction. - **Luxurious Drug Treatment:** Opportunity to disrupt the pharmaceutical industry by introducing a line of drug treatment products packaged in sleek and elegant containers. - **Dark Aesthetic:** Opportunity to create a product line with a visually striking dark aesthetic that sets it apart from traditional treatments. ### Industries Being Reshaped - **Pharmaceuticals:** Pharmaceutical companies can consider redesigning their packaging to be more elegant and non-medicinal to appeal to a wider audience. - **Rehabilitation:** Rehabilitation centers can embrace the stylish packaging trend to attract patients who value a sense of luxury in their treatment options. - **Beauty:** Beauty companies can consider branching out into the pharmaceutical industry with products that are packaged similarly to their existing product lines. ## Related on Trend Hunter - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Bad Habit Trackers](https://www.trendhunter.com/trends/bad-habit-break-tracker.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md)