# Tibetan-Honoring Handmade Hats HAAT-ery's FW21 Collection is Sustainably and Ethically Made By Amy Duong | Published 2021-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/haatery References: [hypebeast](https://hypebeast.com/2021/3/haat-ery-fall-winter-2021-collection-lookbook) & [haat-ery](https://haat-ery.com/store/) HAAT-ery is a London-based brand that was founded by Arianna and Ajay -- the two have an admiration of traditional headwear and launched a label that celebrates that. HAAT-ery's FW21 collection taps the help of creative minds, as the [seasonal capsule](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era) is made possible with Omar Adridi and Xenia Telunts. The name of the brand itself breaks into two sections of meaning: it takes "hat" and borrows the two "A"s from the founders' first names. Lastly, it also incorporates a Hindi phrase that is "Haat" which means "by hand." The [handmade headwear](https://www.trendhunter.com/trends/daughters-of-rain) are all made with bespoke East Asian textiles and in terms of the design, it nods to Tibetan nomads and their rural lifestyles. The colors are earthy, enforced by [weaving and knit textiles](https://www.trendhunter.com/trends/atelier-solana). Image Credit: HAAT-ery ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Handmade Headwear Trend:** As more consumers prioritize sustainability and ethical practices, the trend of handmade headwear made with bespoke textiles continues to grow. - **Slow Fashion Trend:** HAAT-ery's focus on sustainable and ethical practices aligns it with the growing trend of slow fashion, where consumers prioritize quality over quantity and longevity over disposability. - **Cultural Nod Trend:** HAAT-ery's FW21 collection's nod to Tibetan nomads and their rural lifestyles highlights the trend of consumers seeking cultural nods and representation in fashion. ### Who This Affects Most - **Fashion Industry:** HAAT-ery and its sustainable, ethical, and culturally-nodding approach to fashion highlights opportunities for innovation in the industry towards a more conscious and inclusive approach to design. - **Textile Industry:** The use of bespoke East Asian textiles in HAAT-ery's handmade headwear collection highlights opportunities for innovation within the textile industry towards sourcing and utilizing sustainable and culturally significant materials. - **Fashion Accessories Industry:** The growing trend of handmade headwear and cultural nods provides opportunities for innovation and growth within the fashion accessories industry towards a more sustainable, ethical, and inclusive approach to design. ## Related on Trend Hunter - [Premium Headwear Collections](https://www.trendhunter.com/trends/pyper-malone.md) - [Multifunctional Travel Totes](https://www.trendhunter.com/trends/sidney-byron.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Versatile Family-Friendly Beanies](https://www.trendhunter.com/trends/laolao.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Eco-Conscious Rain-Harvesting Headwear](https://www.trendhunter.com/trends/daughters-of-rain.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md)