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# Wooly Mammoth-Inspired Furnishings
The Haas Brothers’ 2013 Furniture Collection is Prehistor

By Meghan Young | Published 2013-06-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/haas-brothers-2013-furniture
References: [psfk](http://www.psfk.com/2013/06/wooly-mammoth-furniture.html) & [thehaasbrothers](http://thehaasbrothers.com/furniture/)

The [Haas Brothers](https://www.trendhunter.com/trends/tropa-aejo)’ 2013 Furniture Collection has a [prehistoric feel](https://www.trendhunter.com/trends/echoes-of-time) to it for a reason. It was inspired by the wooly mammoth. Well, some of the pieces are. In general, the designs take on a different ancient animalistic aesthetic, whether it is mammalian or reptilian. Yet that doesn't mean there is a dated feel to them. Instead, the line is exotic and timeless in spite of their singular appeal.

Whether it is shiny brass and hexagonal shapes or [sheepskin seating](https://www.trendhunter.com/trends/fasettis-autumn-2024) and carved horns, the Haas Brothers’ 2013 Furniture Collection is sophisticated and rich. Recently represented at Design Miami/Basel, the various textures, materials and forms lent themselves to an unsettling but intriguing experience. The brothers even paid tribute to their father's stone-carving skills with a few pottery items.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 61% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Animalistic Aesthetics:** Disruptive innovation opportunity: Explore the use of unique animal-inspired designs in various industries, such as home decor and fashion, to create bold and captivating products.
- **Exotic Textures:** Disruptive innovation opportunity: Experiment with incorporating diverse and unusual textures into products and materials within industries like interior design and automotive to create sensory-rich experiences.
- **Mixed Material Combinations:** Disruptive innovation opportunity: Combine unexpected materials, like brass and sheepskin, in industries such as furniture design and accessories to create distinctive and luxurious products.

### Industries Being Reshaped

- **Home Decor:** Disruptive innovation opportunity: Redefine traditional home decor by incorporating unique animal-inspired designs and textures into furniture, accessories, and textiles.
- **Fashion:** Disruptive innovation opportunity: Introduce animalistic aesthetics and exotic textures into clothing and accessory designs to create standout fashion pieces that embrace nature-inspired themes.
- **Interior Design:** Disruptive innovation opportunity: Incorporate mixed material combinations, like brass and sheepskin, in furniture and decor elements to add a touch of luxury and novelty to interior design projects.

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