# Mobile Ice Cream Deliveries The Häagen-Dazs NOW App Offers On-Demand Geo-Targeted Deliveries By Laura McQuarrie | Published 2018-09-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/haagen-dazs-now References: [foodnavigator](https://www.foodnavigator.com/Article/2018/09/07/General-Mills-trials-geo-targeted-delivery-on-demand-with-Haeagen-Dazs) '[Häagen-Dazs](https://www.trendhunter.com/trends/hagendazs-flavour-club) NOW' is an app that allows consumers to place on-demand orders and make the most of a geo-targeted delivery service, meaning that one can place an order even if they are on the go. To use the new service, users are able to place an order via a chatbot in [Facebook](https://www.trendhunter.com/trends/surfast-video-downloader) Messenger. Web-based geo-location APIs are then used to pinpoint a customer's precise location through their mobile browser. As their ice cream delivery approaches, consumers are able to watch in real-time. Currently, this on-demand service is being tested in London with a temperature-controlled delivery van and portable freezer bags, with the potential for Häagen-Dazs NOW to become a convenient addition to outdoor events. Earlier this year, Domino's introduced address-less [Domino's Hotspots](https://www.trendhunter.com/trends/dxb-delivery-bike) that allow for a similar, flexible out-of-home delivery solution. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **On-demand Deliveries:** The Häagen-Dazs NOW App offers consumers the convenience of on-demand, geo-targeted ice cream deliveries, creating opportunities for other industries to provide on-demand services. - **Geo-targeted Delivery:** The geo-targeted delivery service of Häagen-Dazs NOW allows for precise location tracking and real-time updates, presenting opportunities for other businesses to incorporate location-based services. - **Chatbot Ordering:** The use of a chatbot in the Häagen-Dazs NOW app streamlines the ordering process, suggesting opportunities for businesses to incorporate chatbot technology into their own customer service. ### Industries Being Reshaped - **Food Delivery:** The success of Häagen-Dazs NOW highlights the potential for other food delivery services to offer on-demand, geo-targeted deliveries through the use of technology. - **Event Services:** Häagen-Dazs NOW could become a convenient addition to outdoor events, opening up opportunities for event service providers to offer on-demand ice cream deliveries at their events. - **Customer Service:** The chatbot ordering system in Häagen-Dazs NOW demonstrates how businesses can enhance their customer service by integrating chatbot technology into their own platforms. ## Related on Trend Hunter - [Ice Cream-Only Retail Expansions](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Tech-Enabled Ice Cream Trucks](https://www.trendhunter.com/trends/alsies.md) - [Online Dessert Ordering Platforms](https://www.trendhunter.com/trends/order-baskin-robbins.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [No-Address Delivery Services](https://www.trendhunter.com/trends/pinpoint-delivery.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md)