# Ice Cap Indulgences The Haagen-Dazs 'Iceberg' Fits the Flavor's True Form By Amelia Roblin | Published 2010-11-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/haagen-dazs-iceberg References: [cinqcinqdesigners](http://www.cinqcinqdesigners.com/) When a French design studio was asked to reinvent the form of the delectable [ice cream dessert](https://www.trendhunter.com/trends/festive-frozen-desserts), the [Haagen-Dazs](https://www.trendhunter.com/trends/hagendazs-festive-dessert-collection) 'Iceberg' crystallized from 5.5 Designers' creative contemplation. Bringing ice back to its sizable natural source, the firm constructed an ice cap replica from the super premium cream creators' delicious [vanilla dessert](https://www.trendhunter.com/trends/denada). The Haagen-Dazs 'Iceberg' will appear in stores briefly over Christmas 2010 before it thaws and melts away. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 17% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Natural Form Desserts:** Opportunity to create innovative dessert variations that mimic natural forms and textures for a more unique experience. - **Limited-time Offerings:** Creating exclusive and seasonal products that capture consumers' attention through the scarcity principle and boosts sales. - **Edible Replicas:** Designing and selling edible replicas of iconic landmarks or natural formations as a fun and tasty novelty item. ### Sectors Adopting This - **Ice Cream and Frozen Desserts:** There's a demand for innovative twists on traditional desserts that will keep consumers interested and engaged. - **Seasonal and Holiday Retail:** Limited time offerings that cater to seasonal or holiday occasions attract consumers looking for something new and exclusive. - **Novelty Food Souvenirs:** Selling food replicas of famous landmarks or local attractions can be a unique and entertaining souvenir option for tourists or locals alike. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Convenient Indulgence Ice Creams](https://www.trendhunter.com/trends/hagendazs-festive-dessert-collection.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Decadent Multitextured Ice-Cream Snacks](https://www.trendhunter.com/trends/hagendazs-debuts.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md) - [Indulgent Frozen Novelties](https://www.trendhunter.com/trends/new-haagen-dazs-products.md) - [Festive Dessert Ice Creams](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams.md) - [Snow-Inspired Ice Cream Bites](https://www.trendhunter.com/trends/pols-snow-peaks.md) - [Deluxe Mini Frozen Treats](https://www.trendhunter.com/trends/carte-dor-products.md)