# Toy-Themed Ice Cream Cafes Shanghai's The Place Featured a Haagen-Dazs and My Little Pony Pop-Up By Jana Pijak | Published 2019-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/haagen-dazs-and-my-little-pony References: [thatsmags](http://www.thatsmags.com/shanghai/post/24607/visit-the-magical-my-little-pony-pop-up-at-haagen-dazs) Shanghai's The Place -- a dessert shop known for its tasty ice cream selection -- opened a Haagen-Dazs and My Little Pony pop-up last summer which aimed to give visitors an experience to remember. T he family-friendly popup named My Little Pony Friendship Magic Shop was opened for two days last August and invited families to indulge in a variety of themed treats while getting the chance to participate in activity stations and take fun selfies with character-inspired sculpture props A fan favorite among kids since the 90s, My Little Pony continues to resonate with Gen-Z consumers today whose parents' [love of nostalgia](https://www.trendhunter.com/trends/nostalgia-mall) is responsible for the iconic toy's longevity. The Place's Haagen-Dazs and My Little Pony pop-up celebrated the toy's ongoing icon status while encouraging both parents and kids to make new friends at the same time. Image Credit: That's ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 63% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia Marketing:** Opportunity for brands to leverage nostalgia and popular characters from previous generations to engage with new consumer segments. - **Experiential Retail:** Potential for retailers to create immersive and interactive experiences that go beyond traditional shopping and drive customer engagement. - **Collaborative Branding:** Possibility for brands to collaborate with popular toys or franchises to create unique experiences that resonate with both old and new consumers. ### Sectors Adopting This - **Food and Beverage:** Opportunity for ice cream shops, cafes, and dessert establishments to collaborate with toy brands and offer themed experiences. - **Entertainment and Toys:** Potential for toy companies and entertainment brands to partner with retail establishments and create pop-up experiences to promote their products. - **Hospitality and Tourism:** Opportunity for hotels, resorts, and tourist destinations to incorporate themed experiences and attractions that appeal to families and nostalgic consumers. ## Related on Trend Hunter - [Doll-Themed Ice Creams](https://www.trendhunter.com/trends/cold-stone-creamery-1.md) - [Playful Dessert Collaborations](https://www.trendhunter.com/trends/godiva-x-labubu.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Doll-Themed Frozen Yogurts](https://www.trendhunter.com/trends/barbie-land-berry-pink.md) - [Whimsical Coffee Capsules](https://www.trendhunter.com/trends/whimsical-coffee.md) - [Toy Pony NFTs](https://www.trendhunter.com/trends/my-little-pony-nfts.md) - [Collectible-Inspired Chocolate Creations](https://www.trendhunter.com/trends/godiva-x-pop-mart-labubu.md) - [All-Pink Corner Shops](https://www.trendhunter.com/trends/proper-x-barbie.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md)