# Realistic Bait Branding This H2O Pro Lures Campaign Markets a Convincing Fly By Amelia Roblin | Published 2011-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/h2o-pro-lures References: [coloribus](http://www.coloribus.com/adsarchive/prints/h2o-pro-lures-cat-14647655/) & [tbwa](http://www.tbwa.com/#lsi03ci0b0q) Fish are not commonly considered to be the most intelligent of animals, so when smarter creatures are convinced of the authenticity of a fishing fly, you know that their aquatic friends will certainly be as well. These H2O Pro Lures make this point quite clear through the representation of a [cat](https://www.trendhunter.com/trends/purradise) and a seagull poised with bait in their mouths. Even without a scent to guide them, each has been satisfied with the appearance of this tackle to the point of taking a bite. The [TBWA](https://www.trendhunter.com/trends/pet-ownership)\Vietnam advertising agency accompanied both photos with the tagline "[Natural Lifelike Lures](https://www.trendhunter.com/trends/stream-home-makeover)" to support the scenes depicted, asserting that if feline and fowl alike can get hooked on these decoys, H2O Pro Lures are the choice product. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Realistic Bait:** The trend of creating realistic bait is disrupting the fishing industry by attracting smarter fish and increasing the chances of catching them. - **Authentic Representation:** The trend of using authentic representation in bait branding offers disruptive innovation opportunities in the fishing industry by appealing to the instincts of target fish species. - **Natural Lifelike Lures:** The trend of promoting natural lifelike lures creates disruptive innovation opportunities by capitalizing on the desires of fish to pursue authentic prey. ### Sectors Adopting This - **Fishing Equipment:** The fishing equipment industry can explore disruptive innovation opportunities by incorporating realistic bait and authentic representation into their product offerings. - **Advertising:** The advertising industry can leverage the trend of realistic bait branding to create disruptive innovation in promoting fishing products and attract more customers. - **Outdoor Recreation:** The outdoor recreation industry can tap into the trend of natural lifelike lures to enhance the fishing experience for enthusiasts, creating disruptive innovation opportunities. ## Related on Trend Hunter - [Modern Fishing Gear Campaigns](https://www.trendhunter.com/trends/fly-fisher.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)