# Fresh Herbaceous Fragrances H24 Herbes Vives Unites Herbs, Pear and a High-Tech Molecule By Laura McQuarrie | Published 2024-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h24-herbes-vives References: [ft](https://www.ft.com/content/f0a653e0-200f-48c2-bb8e-9866bca137f4) & [hermes](https://www.hermes.com/uk/en/product/h24-herbes-vives-eau-de-parfum-V113601V0/)  H24 Herbes Vives is the third installment in the H24 line and with it, [Hermès](https://www.trendhunter.com/trends/musc-pallida) perfumer Christine Nagel expresses "the sensation of rediscovering urban nature after the rain." This fresh and herbaceous fragrance plays with the high-tech molecule Physcool and expresses notes of parsley, basil and coriander, and pear granita. It's becoming more common for consumers to gravitate toward personal scents with [herbaceous, vegetal notes](https://www.trendhunter.com/trends/aesops-aurner) due to their fresh, natural scent profiles that evoke a sense of wellness and connection to nature. In line with consumers' desire to connect with the natural world, Hermès opted to package its newest eau de parfum in a [refillable bottle](https://www.trendhunter.com/trends/plantbased-eau-de-parfum) made from 15% recycled glass. The fragrance's box continues Nagel's envisioned story with a deeper shade of gray-green that visualizes traces of plant life spreading through city asphalt. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 64% | Freshness: 24% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Herbaceous Fragrance Popularity:** Increasing consumer interest in fresh, botanical scent profiles highlights a shift towards natural and wellness-oriented products. - **High-tech Molecule Integration:** The incorporation of innovative molecules like Physcool in fragrances showcases advancements in scent technology and customization. - **Sustainable Packaging Solutions:** Refillable bottles and eco-friendly materials in product packaging reflect the growing demand for sustainability in the beauty industry. ### Where This Applies - **Perfume and Fragrance:** Developing herbaceous and naturally-inspired scents to meet evolving consumer preferences for wellness. - **Eco-friendly Packaging:** Creating sustainable and refillable packaging options to cater to environmentally conscious consumers. - **Advanced Scent Chemistry:** Applying new molecular technologies to enhance and diversify fragrance offerings. ## Related on Trend Hunter - [Fresh Vegetal Fragrances](https://www.trendhunter.com/trends/vegetable-based-scents.md) - [Vegetal Colognes](https://www.trendhunter.com/trends/vegetal-colognes.md) - [Mediterranean Escapism-Inspired Fragrances](https://www.trendhunter.com/trends/escapisminspired.md) - [Premium Floral Fragrances](https://www.trendhunter.com/trends/musc-pallida.md) - [Dream-Inspired Fragrances](https://www.trendhunter.com/trends/herms-hermessence.md) - [Invigorating Rose Fragrances](https://www.trendhunter.com/trends/dirty-rose.md) - [Evocative Summer Fragrances](https://www.trendhunter.com/trends/aqua-allegoria-rosa-verde.md) - [Unconventional Fruity Body Mists](https://www.trendhunter.com/trends/body-mist-collection.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md)