# City-Focused Velvet Sneakers Nike Celebrates the City of Houston with the 'H-Town' Air Force 1 Low By Kanesa D | Published 2022-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-town References: [hypebeast](https://hypebeast.com/2022/8/nike-air-force-1-low-h-town-official-look-release-info-dz5427-001) & [nike](https://www.nike.com/ca/) [Nike](https://www.trendhunter.com/trends/low-las-vegas) has launched a new ‘H-Town’ Air Force 1 silhouette that takes inspiration from the city of Houston, Texas. The colorway pays tribute to the streets of the American city, which is known as the ninth-most expansive in the US. The sneaker boasts [solid black uppers](https://www.trendhunter.com/trends/vanta-black) that are made from both leather and soft velvet, while references to the ‘H-Town’ colorway name can be spotted on the lace dubraes. For this iteration, the Swooshes come fitted in a [bold silver color](https://www.trendhunter.com/trends/summit-whitemetallic-silver), while “NIKE” branding can be found at the rear and tongue tags. Contrasting details include pink velvet sockliners and tongues, yellow stitching, and a red rubber outsole. The Nike Air Force 1 Low ‘H-Town’ will launch in the near future via Nike. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 21% | Activity: 1% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **City-inspired Sneakers:** Expanding on the concept of city-themed sneakers can lead to a line of personalized footwear for different cities, potentially driving sales up. - **Luxury Materials in Athletic Footwear:** Incorporating luxurious materials like velvet in athletic footwear can create a niche market of high-end products and elevate the customer experience. - **Bold Color Combinations in Sneaker Design:** More out-of-the-box color combinations like those seen in the 'H-Town' Air Force 1 can introduce new aesthetics to the sneaker industry. ### Where This Applies - **Athletic Footwear:** Athletic footwear companies can explore using velvet and other luxury materials to add a new dimension to their products. - **City Apparel and Merchandise:** Apparel and merchandise companies can target cities and their cultures through personalized lines of clothing and sneakers, attracting local customers and tourists. - **Fashion Design:** The use of vivid and unconventional colors in sneaker design presents an opportunity for fashion designers to create cutting-edge styles that attract a younger and more daring demographic. ## Related on Trend Hunter - [Las Vegas-Inspired Sneakers](https://www.trendhunter.com/trends/low-las-vegas.md) - [Premium Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paris.md) - [Textural Stealthy Lifestyle Sneakers](https://www.trendhunter.com/trends/black-cat-colorway.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Sleek Textural Sneaker Colorways](https://www.trendhunter.com/trends/black-ostrich.md) - [Stealthy Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/black-pony-hair.md) - [Stark Black Low-Cut Sneakers](https://www.trendhunter.com/trends/vanta-black.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md)