# Versatile Cycling Attire The H & M x Brick Lane Bikes Clothing Collection is Functional By Katie Pagnotta | Published 2013-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-x-brick-lane References: [highsnobiety](http://www.highsnobiety.com/2013/02/12/video-hm-x-brick-lane-bikes-blb-capsule-collection/) & [bricklanebikes](http://bricklanebikes.co.uk/) The H & M x Brick Lane Bikes clothing and accessories collection consists of comfortable, chic and affordable bike gear for cycling enthusiasts. Brick Lane Bikes is a U.K. label that prides itself on its impeccable attention to detail and craft. Cycling is more than just a sport and more of a lifestyle. H & M has partnered up with the street savvy brand for a stunning collection. The stylish series is inspired by vintage and modern high performance biking apparel. The result is a hybrid collection of wearable pieces. The garments are ideal for cycling and can easily transition off the bike. Must-purchases are the [multicolor golf shirts](https://www.trendhunter.com/trends/human-made-drop). An added bonus is that each piece from the series is made from [sustainable materials](https://www.trendhunter.com/trends/craft-sportswear). The H & M x Brick Lane Bikes collaboration is ready for a spin. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 85% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Opportunity to create more affordable and eco-friendly cycling attire. - **Fashion-tech Integration:** Potential to incorporate innovative technologies into cycling gear for enhanced functionality and style. - **Athleisure Trend:** Chance to tap into the growing demand for versatile and fashionable activewear. ### Who This Affects Most - **Sportswear Manufacturing:** Opportunity to develop cutting-edge cycling apparel that combines performance and style. - **Sustainable Materials:** Growing market for eco-friendly fabrics and materials in the fashion industry. - **Fashion Retail:** Potential to expand product offerings with functional and stylish cycling clothing. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [British Bicycle Apparel Collections](https://www.trendhunter.com/trends/brompton-bicycle.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Bold Mountain Biking Apparel](https://www.trendhunter.com/trends/amlie-graef.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Modest Cycling Gear Collections](https://www.trendhunter.com/trends/cycling-hijab.md) - [Adventure-Ready Durable Apparel](https://www.trendhunter.com/trends/explore-collection.md)