# Psychedelic Palm Frond Bikinis The H & M Swimwear 2010 Collection is Fantastically Tropical By Meghan Young | Published 2010-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-swimwear-2010 References: [fabsugar](http://www.fabsugar.com/Pictures-HM-Swimwear-Collection-8264210) & [hm](http://www.hm.com) The weather is warming up nicely, which means beach time is just around the corner; the H & M Swimwear 2010 collection has you covered for all your sun-loving needs. Going heavy on the [prints and light on the materials](https://www.trendhunter.com/trends/fioretta), like the palm frond bikini in the first image, it's clear H & M feels it's time to not only flaunt your inner tropical princess but also your outer curves. From [bikinis to one-pieces](https://www.trendhunter.com/trends/bathing-belle-swimwear), accessories and more, the H & M Swimwear 2010 offers anything and everything you need to enjoy some time by the water. Although there are some standard black options, I love that they've yet again embraced [summer's colorful side](https://www.trendhunter.com/trends/country-club). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 75% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Tropical Swimwear:** Opportunities for incorporating psychedelic designs and unique materials into swimwear collections. - **Print Heavy Collections:** Opportunities for brands to experiment with playful and bold patterns in collections outside of traditional resort wear. - **Sustainable Swimwear:** Opportunities for brands to consider environmentally friendly materials and ethical sourcing in the production of swimwear collections. ### Where This Applies - **Fashion:** Opportunities for designers and retailers to reimagine swimwear designs with playful patterns and materials. - **Textiles:** Opportunities for fabric manufacturers to develop innovative, lightweight and durable textiles for use in swimwear production. - **Sustainability:** Opportunities for sustainable fashion brands to expand into swimwear design and production while still prioritizing eco-friendly materials and ethical manufacturing practices. ## Related on Trend Hunter - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)