# Barrel-Waved Hair Lookbooks The H&M Summer 2012 Catalog Stars a Retro Frida Gustavsson By Meghan Young | Published 2012-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-summer-2012 References: [fashionising](http://www.fashionising.com/pictures/b--Frida-Gustavsson-rocks-HM-17860.html) & [hm](http://www.hm.com/) The [H&M](https://www.trendhunter.com/trends/femininity-in-bloom) Summer 2012 lookbook is inspired by the '50s. Although the fashion itself pays only a subtle tribute to this era, the [hair and makeup](https://www.trendhunter.com/trends/main-character-hair) puts it over the edge. The barrel-wave hairstyle and full face of makeup gives model Frida Gustavsson a look that is part rock and roll, part pin-up girl. Lensed by photographer Andreas Sjodin, the H&M Summer 2012 lookbook is very cohesive. The color palette is limited to warm shades of cream, pink, maroon and gold with a hint of teal here and there. There is, however, a mix between sporty couture and glamorous retro. Nevertheless, even the more casual jacketed looks are still strikingly elegant while the [vintage-inspired dresses and skirts](https://www.trendhunter.com/trends/reformations-second-swim-drop) all have contemporary fits. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Fashion:** Opportunity for fashion brands to create collections that pay homage to past eras while still offering modern fits and styles. - **Barrel-wave Hairstyles:** Chance for beauty brands to develop products and techniques that help achieve this vintage hairstyle look. - **Limited Color Palettes:** Potential for designers to experiment with limited color schemes to create cohesive and visually impactful collections. ### Where This Applies - **Fashion:** Potential for fashion brands to create retro-inspired collections and incorporate vintage elements into modern designs. - **Beauty:** Opportunity for beauty brands to develop products and techniques that help consumers achieve retro-inspired barrel-wave hairstyles. - **Design:** Potential for designers to explore limited color palettes to create visually cohesive and impactful collections. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md)