# Concert-Goer Photoshoots The H & M Spring Youth Campaign Feels the Beat By Vittoria Natarelli | Published 2010-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-spring-youth-campaign References: [the-electric.blogspot](http://the-electric.blogspot.com/2010/05/h-does-coachella.html) & [hm](http://www.hm.com/ca/) This year's [Coachella music festival](https://www.trendhunter.com/trends/coachella-experience) has always had a large attendance from hipsters and seems the H & M spring youth campaign used that fashion as inspiration. The outdoor concert-like landscape is not the only similarity to the popular festival. The shoot has a relaxed feeling, with pinks and oranges complimenting the green landscape. Referencing the ease that is [outdoor festivals](https://www.trendhunter.com/trends/dream-in-the-desert) definitely is a smart move for the H & M spring youth campaign and I personally want to look like this everyday! ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Festival-inspired Fashion Campaigns:** There is an opportunity for fashion companies to create campaigns that draw inspiration from popular music festivals, combining both fashion and music. - **Concert-goer Photo Experiences:** Brands can create interactive experiences for fans that attend music festivals, for example offering photo shoots to create branded content and enhance the festival experience for attendees. - **Influencer Marketing in the Music Industry:** There is potential for musicians and festivals to partner with fashion brands, leveraging the popularity of social media influencers to promote both the music and fashion. ### Who This Affects Most - **Fashion Industry:** Fashion companies have an opportunity to incorporate festival-inspired fashion into their campaigns and collections, capitalizing on the popularity of music festivals. - **Event Production and Photography Services:** There is room for services that offer interactive and engaging experiences, such as photo shoots, for attendees at music festivals and other events. - **Music Industry:** Music festivals and musicians can partner with fashion brands as part of their marketing efforts, increasing visibility and promoting both industries together. ## Related on Trend Hunter - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Gen Z-Focused Coachella Campaigns](https://www.trendhunter.com/trends/pinterest-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Immersive Festival Haircare Activations](https://www.trendhunter.com/trends/dream-in-the-desert.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Music Festival Burger Meals](https://www.trendhunter.com/trends/desert-drip-char-meal.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)