# Brigitte Bardot Incarnation Ads H & M Spring 2013 Campaign Shows a Sultry Magdalena Frackowiak By Katie Pagnotta | Published 2013-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-spring-2013 References: [fashiongonerogue](http://fashiongonerogue.com/magdalena-frackowiak-sports-springs-key-pieces-hm/) & [hm](http://www.hm.com/ca/springs-key-pieces) H & M Spring 2013 presents a series of photos to display its 'key pieces' with popular Polish model Magdalena Frackowiak. The adverts feature a blue and white hued ambiance that acts as the perfect backdrop to Frackowiak's poses and good looks. Magdalena was styled to resemble Brigitte Bardot with mod blonde hairstyles, black liner-smudged eyes and pink, pouty lips. The result is a stunning set of captures showing off the clothing and accessories. Highlights of the 'key pieces' on display include a cheetah-print blazer, [over-sized totes](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) and geometric patterned jumpers and dresses. The H & M Spring 2013 looks are [chic, stylish](https://www.trendhunter.com/trends/contemporary-femininity) and brought to life with Magdalena Frackowiak posing as a young incarnation of Brigitte Bardot. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Magdalena Frackowiak Ads:** Magdalena Frackowiak is used in H & M's ads in their Spring 2013 campaign; companies can incorporate models with a similar resemblance to notable figures to showcase their designs as well. - **Cheetah-print Blazer and Oversized-totes:** Clothing companies that integrate cheetah-print blazers and oversized bags as their products' 'key pieces' in their ads can potentially see more consumer purchases of these items. - **Mod Blonde Hairstyles:** Hair product companies can expand their target market by creating campaigns that showcase current models' blonde hairstyles and encouraging consumers to achieve the look with their products. ### Who This Affects Most - **Fashion Industry:** Fashion companies can feature similar photoshoots in their ad campaigns to appeal to consumers who would like to resemble icons from the past or styles that have made a comeback. - **Cosmetic Industry:** Companies in the cosmetic industry can create products that feature characteristics of a mod, 1960's style and design their ad campaigns to encourage consumers to recreate a similar look with their products. - **Photography Industry:** Photography companies can use the 'key pieces' in this H&M Spring 2013 Campaign photoshoot as inspiration for their own photoshoots and potentially attract similar fashion companies as clients. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)