# Brow-Raising Beauty Spreads The H & M 'New Spring Looks' Campaign By Amelia Roblin | Published 2010-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-new-spring-looks References: [bit.ly](http://bit.ly/gYCN2w) & [hm](http://www.hm.com/lu/investorrelations/pressreleases/__prfashion.nhtml?pressreleaseid=1041) The [flirty and feminine](https://www.trendhunter.com/trends/contemporary-femininity) Frida Gustavsson has been photographed by Andreas Sjodin as part of the Winter 2010 and Spring 2011 [H&M](https://www.trendhunter.com/trends/inventive-retail-strategies) 'New Spring Looks' campaign. Flaunting a varied range of graceful getups and ensembles with attitude, these playful pictures raise hype around the retailer's upcoming collection. Frida Gustavsson is the perfect pick to present H&M's 'New Spring Looks.' The breathtaking model makes affordable look fantastic with loud accessories and handsome houndstooth patterns. Stylist Naomi Itkes guarantees even bigger business for the clothing store come the new year. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 90% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Flirty-feminine Fashion:** Opportunity to innovate by designing affordable yet stylish clothing featuring playful and graceful styles. - **Loud Accessories:** Opportunity to disrupt the accessories market by creating bold and attention-grabbing accessories that enhance affordable fashion. - **Houndstooth Patterns:** Opportunity to capitalize on the popularity of houndstooth patterns in clothing, offering affordable and trendy options for consumers. ### Who This Affects Most - **Fast Fashion Retail:** Opportunity for fast fashion retailers like H&M to leverage flirty-feminine fashion and loud accessories trends to attract customers and boost sales. - **Affordable Fashion:** Opportunity for affordable fashion brands to incorporate houndstooth patterns and offer stylish options to price-conscious consumers. - **Fashion Accessories:** Opportunity for fashion accessory brands to create unique and bold accessories that complement and enhance the flirty-feminine fashion trend. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)