# Retail Hegemons Dress Your House Head to Toe in H & M's New Home Collection By Marissa Liu | Published 2009-10-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-new-home-collection References: [davidreport](http://davidreport.com/blog/200909/hm-home/) & [husmusen.blogg.se](http://husmusen.blogg.se/2009/september/hm-home-oppnar-showroom-i-stockholm.html) The H & M new home collection is a natural brand extension. H & M Home is the newest launch from the Swedish mega-retailer. That’s right—H & M will now sell chic, low-cost textiles and accessories for your abode. The H & M new home collection will feature four series: the black and white graphics of ‘Design’, the vibrantly colorful ‘Youthful’, the eco-conscious ‘Natural’ and the nautically-inspired ‘Classical’. With the launch of this new home collection the next logical step for H & M would be furniture. So will IKEA soon be selling clothes? ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 17% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Low-cost Home Collections:** The H&M new home collection taps into the trend of offering affordable and stylish home textiles and accessories. - **Brand Extensions:** The expansion of H&M into the home decor market showcases the trend of brands diversifying their product offerings to reach new consumer segments. - **Convergence of Fashion and Home:** The possibility of IKEA selling clothes and H&M expanding into furniture demonstrates the trend of fashion and home industries converging to create unique shopping experiences. ### Sectors Adopting This - **Retail:** The H&M new home collection disrupts the retail industry by offering customers affordable and fashionable home decor options. - **Home Decor:** The launch of H&M's home collection presents disruptive innovation opportunities in the home decor industry to provide stylish products at lower costs. - **Fashion:** The potential crossover of IKEA selling clothes highlights the fashion industry's potential for disruptive innovation by expanding into new markets. ## Related on Trend Hunter - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Multi-Material Home Collections](https://www.trendhunter.com/trends/banana-republic-2.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Inaugural Spring Homeware Collections](https://www.trendhunter.com/trends/hilary-macmillans-homeware.md) - [90s-Inspired Home Lines](https://www.trendhunter.com/trends/kohls-1.md)