# Coordinating Striped Knits The H & M 'Get Warm' Ads Star Daria Werbowy and Anja Rubik By Meghan Young | Published 2010-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-get-warm References: [fabsugar](http://www.fabsugar.com/Pictures-Daria-Werbowy-Anja-Rubik-HM-11530409) & [hm](http://www.hm.com) Models Daria Werbowy and Anja Rubik lend their beautiful faces and bangin' bodies to the [H&M](https://www.trendhunter.com/trends/femininity-in-bloom) 'Get Warm' campaign. Both have become staples in the H&M circle and I understand why -- those [chunky knits and cozy scarves](https://www.trendhunter.com/trends/scarf-coat) look stellar on them. Considering that the weather is starting to cool down significantly, I don't think I necessarily needed the H&M 'Get Warm' campaign to inspire me to purchase warmer clothes. Nevertheless, it has done just that. I know where I'll be going for my fall/winter wardrobe. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Chunky Knits:** Opportunity to create innovative and sustainable materials for chunky knitwear. - **Cozy Scarves:** Potential for smart scarves with built-in heating technology for added warmth. - **Fall/winter Wardrobe:** Disruptive opportunity to develop a sustainable and versatile seasonal clothing collection. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for fashion retailers to capitalize on the demand for stylish and warm clothing. - **Textile Manufacturing:** Innovation opportunity to develop eco-friendly materials for chunky knits and scarves. - **Smart Textiles:** Potential for tech companies to integrate smart heating technology into scarves and other winter accessories. ## Related on Trend Hunter - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)