# Floral Eco-Fashion The H & M Garden Collection Redeems Its Environmentally-Friendly Status By Meghan Young | Published 2010-03-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-garden-collection References: [treehugger](http://www.treehugger.com/files/2010/03/hm-expands-eco-textile-offerings-with-garden-collection-tencel-recycled-poly-and-organic-linen-video.php?campaign=th_rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [hmthegardencollection](http://www.hmthegardencollection.com/press-release/) Having received quite a bit of bad press lately regarding their 'organic' line and clothing disposal decisions, the [H&M](https://www.trendhunter.com/trends/heron-preston-1) Garden Collection may just redeem them in the eyes of consumers and environmental activists alike. Using tencel, [recycled polyester](https://www.trendhunter.com/trends/c-collection), organic linen and organic cotton, the H&M Garden Collection is definitely a step in the right direction. [Sustainable and stylish](https://www.trendhunter.com/trends/regeneration-nation), hopefully no one will find fault in this line. Check out some of the pieces via the gallery above. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Opportunity for brands to create eco-friendly clothing lines using materials like tencel, recycled polyester, organic linen, and organic cotton. - **Consumer Activism:** Growing demand for environmentally-friendly fashion encourages consumers to support brands with sustainable practices. - **Circular Economy:** The reintegration of products into the fashion industry through recycling and reusing materials, reducing waste and promoting a more sustainable fashion system. ### Where This Applies - **Fashion:** The fashion industry has the opportunity to embrace sustainable practices and develop eco-friendly collections to attract environmentally-conscious consumers. - **Textile Manufacturing:** Opportunity for textile manufacturers to explore new materials and production methods that align with sustainable fashion initiatives. - **Environmental Activism:** Environmental activists can advocate for the adoption of sustainable fashion practices, encouraging brands to prioritize eco-friendly materials and production processes. ## Related on Trend Hunter - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)