# Romantic Floral Fashion The H & M Garden Collection Spring 2010 is Flirty & Feminine By Venessa Fisher | Published 2010-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-garden-collection-spring-2010 References: [fashionising](http://www.fashionising.com/clothing/b--HM-Garden-Collection-with-Natasha-Poly-3430.html) & [hm](http://www.hm.com) The H & M Garden Collection Spring 2010 has everything you could possibly want in a spring wardrobe. It includes [soft romantic florals](https://www.trendhunter.com/trends/wild-rose-sparrow), [billowing dresses](https://www.trendhunter.com/trends/park-fifth) and ruffled tops--not to mention their use of [sustainable organic cottons](https://www.trendhunter.com/trends/palma), linens and recycled polyester. Another plus to this collection is the beautiful Natasha Poly, who is photographed here showing it off. Her flowing blonde locks, tanned skin and relaxed attitude give me inspiration to get stylish at H & M for spring. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Romantic Floral Fashion:** Opportunity for fashion brands to incorporate romantic floral patterns in their collections for a feminine and flirty look. - **Sustainable Fashion:** Disruptive innovation opportunity for fashion brands to embrace sustainable materials like organic cottons, linens, and recycled polyester. - **Model-driven Marketing:** Opportunity for brands to collaborate with popular models like Natasha Poly to promote their collections and inspire stylish trends. ### Where This Applies - **Fashion:** Fashion brands can tap into the trend of romantic floral fashion and sustainable materials to create innovative collections. - **Textile and Material Manufacturing:** Manufacturers can explore the demand for sustainable materials like organic cottons, linens, and recycled polyester in the fashion industry. - **Marketing and Advertising:** Brands can leverage model-driven marketing strategies to enhance their promotion and inspire consumer trends. ## Related on Trend Hunter - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md)