# Overzealous Military Fashions The H&M Divided Spring 2013 Lookbook is Littered with Camo By Katie Pagnotta | Published 2013-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-divided References: [highsnobette](http://www.highsnobette.com/news/2013/01/04/hm-divided-spring-2013-lookbook/hm-devided-1/) & [hm](http://www.hm.com/ca/subdepartment/LADIES?Nr=212362) The [H&M](https://www.trendhunter.com/trends/femininity-in-bloom) Divided Spring 2013 collection is a series of youthful militant looks for girls looking for affordable fashions. Divided is one of H&M's lower price point lines and garments range generally between $10-$40. This means any trendy gal can hit the mall and come out with a full outfit for less than $100, which is a steal. All of the pieces in the 2013 collection fall into an army theme. Fun pieces include a chic [utility camouflage vest](https://www.trendhunter.com/trends/skylrk-camo) with large front panel pockets, bold patterned tights, two-tone lightweight bomber zip-ups, stylish [military green jackets](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket) and dark brown and green baggy tapered pants. Other fabulous additions include hats, bags, and metal dog tags. The H&M Divided Spring 2013 collection is a military dream that's both affordable and chic. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Military Fashion:** The H&M Divided Spring 2013 collection offers trendy military-inspired styles at affordable prices, disrupting the fashion market. - **Youthful Militant Looks:** The H&M Divided Spring 2013 collection caters to a younger demographic with its fashionable and edgy military-inspired looks, presenting an opportunity for brand expansion into the youth market. - **Casual Army Theme:** The H&M Divided Spring 2013 collection showcases a casual and wearable army theme, providing an opportunity for other retailers to incorporate military elements into their designs. ### Sectors Adopting This - **Fast Fashion:** The H&M Divided Spring 2013 collection's affordable military fashion disrupts the fast fashion industry by offering stylish options at low prices. - **Youth Apparel:** The H&M Divided Spring 2013 collection's youthful militant looks create an opportunity for the youth apparel industry to tap into the demand for trendy military-inspired clothing. - **Accessories:** The H&M Divided Spring 2013 collection's accessories, such as hats and bags, open up opportunities in the accessories industry to incorporate military-themed designs. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)