# Angelic Eco Fashion Go Green With the H & M Conscious Collection By Matt Ho | Published 2011-02-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-conscious-collection References: [nitrolicious](http://www.nitrolicious.com/blog/2011/02/03/hm-conscious-collection-lookbook/) & [hm](http://www.hm.com/us/#/sustainablestyle/) H & M is going green with its new Conscious collection. The line is a one-off series for men, women and children with different shades of white for color. All the materials are made with greener material, such as [organic cotton and recyclable polyester](https://www.trendhunter.com/trends/regeneration-nation). The line reflects the season of spring, with various types of [tiered dresses and skirts](https://www.trendhunter.com/trends/femininity-in-bloom) for the ladies; males can look forward to [blazers, t-shirts and jeans](https://www.trendhunter.com/trends/mango-jeans). The H & M Conscious collection is set to be released this April. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** The trend towards sustainable fashion presents opportunities for brands to create eco-friendly clothing collections and use greener materials. - **Ethical Consumerism:** The rise of ethical consumerism drives the demand for clothing lines that prioritize fair labor practices and environmentally friendly production methods. - **Circular Economy:** The adoption of circular economy principles in the fashion industry opens doors for innovative business models and product recycling initiatives. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the growing market for eco-friendly fashion by offering sustainable clothing options and promoting their green initiatives. - **Textile Manufacturing:** Textile manufacturers can seize the opportunity to develop and produce greener materials like organic cotton and recyclable polyester to cater to the sustainable fashion trend. - **Clothing Design:** Clothing designers can explore new creative possibilities by incorporating eco-friendly materials and sustainable design practices into their collections. ## Related on Trend Hunter - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md)