# Sustainable Star-Endorsed Collections The H & M Conscious Collection 2013 to Debut in the Spring By Katie Pagnotta | Published 2013-01-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-conscious-collection-2013 References: [highsnobette](http://www.highsnobette.com/news/2013/01/22/vanessa-paradis-is-the-face-for-hm-concious-collection-2013/) & [hm](http://www.hm.com/ca/subdepartment/LADIES?Nr=210486) The H & M Conscious collection 2013 will makes its big debut in the Spring and its campaign stars French celebrity and starlet Vanessa Paradis. H & M Conscious is an attempt by the Swedish brand to create [sustainable merchandise](https://www.trendhunter.com/trends/regeneration-nation) that is both affordable and environmentally friendly. The label will feature garments that encourage [green living and dressing](https://www.trendhunter.com/trends/iclothing). The 2013 spring debut will feature a full range of garments and accessories from [dresses to outerwear](https://www.trendhunter.com/trends/palma). The gorgeous Paradis was shot in a teaser video campaign to allow the public to see a snippet of the collection before its release date. The stunning video showcases Paradis frolicking through an indoor set and in a lush green garden. The ambiance is serene and the garments flow with ease. The H & M Conscious collection 2013 is sustainable and a great alternative for the brand. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 37% | Activity: 1% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Opportunity to create affordable and environmentally friendly clothing collections. - **Celebrity Endorsements:** Opportunity to collaborate with famous personalities to promote sustainable fashion. - **Green Living:** Opportunity to encourage and educate consumers about eco-friendly lifestyle choices through clothing. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity to develop sustainable and affordable fashion lines. - **Celebrity Branding:** Disruptive innovation opportunity to leverage endorsements for promoting sustainability. - **Eco-friendly Lifestyle:** Disruptive innovation opportunity to create products and services that support green living. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Organic Cotton Beachwear](https://www.trendhunter.com/trends/hm-studio-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)