# Bronzed Swimwear Ads The H&M Beach Sensation Summer 2012 Campaign Stars Isabeli Fontana By Meghan Young | Published 2012-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-beach-sensation-summer-2012 References: [fashiongonerogue](http://fashiongonerogue.com/isabeli-fontana-hm-beach-sensation-summer-2012-campaign/) & [hm](http://www.hm.com/) Model Isabeli Fontana shows off her very tanned, very svelte body in the H&M Beach Sensation Summer 2012 ad campaign. She hails from Brazil, and certainly has the South American look, providing the perfect bronze canvas to showcase the [vibrant swimwear offerings](https://www.trendhunter.com/trends/country-club) from this International retailer. The H&M Beach Sensation Summer 2012 ad campaign hits the sand and sea just in time for the hot and sunny season. From [hot pink bikinis](https://www.trendhunter.com/trends/new-swim-collection) to [patterned, cutout one-pieces](https://www.trendhunter.com/trends/dandy-del-mar) and even a surfer-inspired bodysuit, the campaign shows off select pieces from H&M's beachwear collection. Tropical and skin-bearing, it will have people craving a beach session in no time. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bronzed Swimwear:** Opportunity to develop self-tanning products specifically designed for swimwear to enhance the bronzed look. - **Patterned One-pieces:** Opportunity for swimwear designers to create unique and eye-catching patterned one-pieces that stand out in the market. - **Surfer-inspired Bodysuits:** Opportunity to create innovative and functional surf-inspired bodysuits that cater to the growing demand for active swimwear. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the trend by incorporating bronzed swimwear and patterned one-pieces into their collections. - **Beauty:** Beauty companies have an opportunity to develop self-tanning products specifically designed for swimwear. - **Sports and Recreation:** Sports and recreation companies can tap into the trend for surfer-inspired bodysuits, catering to the growing demand for active swimwear. ## Related on Trend Hunter - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Brazilian-Inspired Sunscreens](https://www.trendhunter.com/trends/rio-radiance-spf-50.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)