# Charitable Children's Collections The H & M 'All for Children' Line Donates Proceeds to UNICEF By Jordy E | Published 2012-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/h-m-all-for-children References: [kidstylejunkie](http://www.kidstylejunkie.com/spaces-blog/hm-kidswear-unicef-charity-little-fashion-gallery/) & [about.hm](http://about.hm.com/content/hm/AboutSection/en/About/Sustainability/Commitments/Communities/Community-Projects/All-for-Children.html) The H & M 'All for Children' collection is a collaborative effort between the Swedish clothing label and [UNICEF](https://www.trendhunter.com/trends/patchwork-kingdoms). The teams have joined forces in an effort to protect the rights of kids living in India's Tamil Nadu region where cotton production is the primary source of income. 25% of the proceeds from All for Children will be used to establish proper education systems in Tamil Nadu. The adorable line is modeled after the artwork in the '[Daisy & Leon](https://www.trendhunter.com/trends/lights-lacquer-core-collection)' book, taking notes from its drawings of bunnies and elephants. The line is catered to a 1-8 year old demographic. Young boys and girls will look chic in the [waffle knit sweaters](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch), paisley-patterned pea coats and bright stockings. And while the ensembles are up to date, the best aspect comes from H & M's benevolence. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Children's Collections:** Companies can collaborate with charities to create collections that give back to communities in need. - **Sustainable Fashion:** Fashion brands can prioritize sustainable and ethical production to protect workers and the environment. - **Conscious Consumerism:** Consumers are becoming more aware of the social and environmental impact of their purchases, creating demand for socially responsible products. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can work with charities and prioritize sustainable production to create clothing that positively impacts communities and the environment. - **Charity Industry:** Charities can partner with companies to create unique collaborations that raise funds for important causes. - **Education Industry:** Proceeds from charitable collections can be utilized to establish education systems in regions where access to quality education may be limited. ## Related on Trend Hunter - [Philanthropic Kid Fashion Brands](https://www.trendhunter.com/trends/black-week-2024.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Affordable Uniform Exchanges](https://www.trendhunter.com/trends/oxfam-1.md) - [Sustainable Kids Cartoon Capsules](https://www.trendhunter.com/trends/primark-2.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Charity-Supporting Chocolate Campaigns](https://www.trendhunter.com/trends/lindt-and-nspcc.md) - [Seasonal Charitable Chocolatier Campaigns](https://www.trendhunter.com/trends/lindt-sprngli.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md)