# Colossal Cart Cars Supermarket H-E-B Rides in Grocery Shopping Style By Kevin Young | Published 2012-05-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/h-e-b References: [laughingsquid](http://laughingsquid.com/the-texas-sized-hot-rod-shopping-cart-by-h-e-b-stores/) & [heb](http://www.heb.com/whats-in-store/whats-in-store.jsp) Don't mess with Texas, as this giant [H-E-B](https://www.trendhunter.com/trends/instant-grocery-pickup) shopping cart proves to be as massive as the southern state. H-E-B is a [supermarket chain](https://www.trendhunter.com/trends/autonomous-supermarket) that uses a Texas-sized shopping cart to roll down the street, promoting the brand in a truly American style. It's massive and fits more than 10 people. It's gas-powered to run like a car and is equipped with sturdy wheels and an open-faced engine. Just imagine the amount of food that can be held by this gigantic shopping cart. Inside the cart, which was promoted during the 2012 Cornyval parade, bystanders can see a mascot in the shape of a grocery bag. H-E-B sure does know how to reel in some attention to promote its business. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Giant Shopping Carts:** Brands can explore the concept of using oversized shopping carts as a marketing tool to attract attention and promote their business. - **Gas Powered Carts:** The use of gas-powered shopping carts provides an opportunity for innovation in the supermarket industry, allowing for easier transportation of goods within the store or for promotional purposes. - **Novelty Promotions:** Companies can consider incorporating novelty promotions, such as the giant H-E-B shopping cart, to create buzz and engage customers in unique ways. ### Industries Being Reshaped - **Supermarket:** Supermarket chains can explore the idea of using unique marketing techniques, like giant shopping carts, to differentiate themselves and attract customers. - **Event Marketing:** Event marketing companies can offer oversized shopping carts as a strategic branding tool for businesses looking to create a memorable presence at parades, festivals, and other public events. - **Automotive:** Automotive manufacturers or retailers could explore the possibility of producing gas-powered shopping carts that combine the convenience of cars with the functionality of shopping carts. ## Related on Trend Hunter - [Capacious Collapsible Carts](https://www.trendhunter.com/trends/collapsible-cart.md) - [Smart Grocery Carts](https://www.trendhunter.com/trends/dash-cart.md) - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/the-amazon-dash-cart.md) - [Stylish Shopping Trolleys](https://www.trendhunter.com/trends/roulette-carts.md) - [Inclusive Shopping Carts](https://www.trendhunter.com/trends/carolines-carts.md) - [Personal Shopping Carts](https://www.trendhunter.com/trends/marketday-cart.md) - [Smart Shopping Cart Initiatives](https://www.trendhunter.com/trends/cust2mate-smart-carts.md) - [Trunk-Sized Reusable Retailer Bags](https://www.trendhunter.com/trends/aldi-big-bag.md) - [Gamified Shopping Carts](https://www.trendhunter.com/trends/smart-shopping-cart-1.md)