# Spirited Striped Lookbooks The H&M Divided Fall 2011 Campaign is Playful and Fun By Corinne Guirgis | Published 2011-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/h-and-m-divided-fall-2011-campaign References: [fashiongonerogue](http://fashiongonerogue.com/hm-divided-fall-2011-campaign-tati-cotliar-milou-van-groesen-kori-richardson-richard-bush/) & [hm](http://www.hm.com/ca/) Color blocking, bold stripes and [edgy fashion](https://www.trendhunter.com/trends/the-october-collection) is all the rage for autumn, which is evident in the H and M Divided Fall 2011 campaign. The campaign features a series of gorgeous [group shots of models](https://www.trendhunter.com/trends/contemporary-femininity) Tati Cotliar, Milou Van Groesen and Kori Richardson, who are new to this kind of catalogue modeling, although you wouldn't know from the campaign. Shot by Richard Bush and styled by Sarah Richardson, the lookbook is striking to the eye despite its simplicity. The styles are playful and childlike, characteristics classic for the accessible, low-priced brand. Although the styles are each strong on their own, the group dynamic in the shots brings each of the outfits together in a way that is uniform and sensible. **Implications** - Fashion campaigns sell collections based on imagery that reaches specific audiences. These [seasonal campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) also set the boundaries for up-and-coming fashion and excite consumers about new stylistic possibilities. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Color Blocking Trend:** The trend of color blocking could disrupt industries in fashion, graphic design, and home decor. - **Bold Stripes Trend:** The bold stripes trend could lead to disruptive innovation opportunities in apparel manufacturing, interior design and graphic design. - **Playful Fashion Trend:** The trend of playful fashion could lead to disruptive innovation opportunities in fashion, costume design, and retail. ### Who This Affects Most - **Fashion Industry:** Fashion industry professionals can use this campaign as inspiration for their future marketing campaigns. - **Graphic Design Industry:** Graphic designers can incorporate the color blocking and bold stripes trend in their designs. - **Retail Industry:** Retailers can adopt the playful fashion trend in their inventory to attract more customers. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)