# Retro Beer Branding The Gzub Craft Brewing Packaging is Highly Detailed and Colorful By Rebecca Byers | Published 2015-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gzub-craft-brewing References: [thedieline](http://www.thedieline.com/blog/2015/3/10/gzub-craft-brewing) & [redkroft](http://www.redkroft.com/46281/6012465/works/gzub-craft-brewery-beer-design) Gzub Craft Brewing is a Polish microbrewery that recently teamed up with creative agency Redkroft in order to create an articulate branding identity for the product. The resulting packaging for the Warsaw-based [craft brewer](https://www.trendhunter.com/trends/mekong-river) is a [bright retro-inspired](https://www.trendhunter.com/trends/big-hug-1) selection of three labels in green, red and yellow that feature highly informative and detailed descriptions of each of the beers. The eye-catching labels are screen-printed onto paper labels and will surely do a lot for the brand in terms of grabbing the attention of the consumer from the store shelves. Given the [detailed description of the beers](https://www.trendhunter.com/trends/faber-faber-beak), the packaging also appeals to the beer connoisseur. Gzub is a Polish word that roughly translates into beer belly and offers a playful alternative for beer enthusiasts looking to expand their palate. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Retro-inspired Branding:** Opportunity for companies to incorporate retro-inspired packaging and design to stand out on store shelves. - **Informative Packaging:** Opportunity for brands to create packaging with highly informative and detailed descriptions to appeal to consumers, particularly connoisseurs. - **Playful Branding:** Opportunity for companies to create playful branding alternatives that resonate with beer enthusiasts. ### Sectors Adopting This - **Craft Brewing:** Craft breweries can leverage retro-inspired branding and informative packaging to differentiate their products in a crowded market. - **Creative Agency:** Creative agencies specializing in packaging design can help breweries create eye-catching and detailed labels that attract consumer attention. - **Alcohol Beverage Industry:** The alcohol beverage industry can explore innovative branding and packaging approaches to engage consumers and drive sales. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md)