# Collaborative Performance Apparel The Gymshark x Gold's Gym Line Shares New Workout Wear By Laura McQuarrie | Published 2018-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gymshark-x-golds-gym References: [prnewswire](https://www.prnewswire.com/news-releases/golds-gym-and-gymshark-to-launch-limited-edition-performance-wear-collection-300644202.html) & [facebook](https://www.facebook.com/events/2002261093348968/) The new Gymshark x Gold's Gym line introduces new [performance apparel for men and women](https://www.trendhunter.com/trends/legendary-capsule-collection) that converges the heritage of Gold's Gym's with Gymshark's contemporary style. The collection of athletic pieces boasts unique colors and tonal logos with silhouettes that reflect of-the-moment styles that help to accentuate the body. For a limited time, the performance pieces from the [Gymshark x Gold's Gym collaboration](https://www.trendhunter.com/trends/gymshark-2) will be available online through Gymshark. To kick off the launch of the new line, Gymshark and Gold's Gym will be hosting a pop-up event at Gold's Gym Venice, where people will have the chance to purchase performance workout gear before it is officially available online. The rise of [streetwear style and athleisure](https://www.trendhunter.com/trends/nikeskims-collection) has inspired many unlikely fashion collections to be released—from discount grocery stores and fast food chains alike—making it possible for any company to offer a limited range of lifestyle products. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Collaborative Performance Apparel:** The trend of collaborative performance apparel between established and up-and-coming brands provides opportunities for disruptive innovation in the fashion industry. - **Athletic Wear for Body Accentuation:** The trend of athletic wear that accentuates the body creates opportunities for disruptive innovation in the fitness industry through the introduction of smart fabrics and personalized sizing. - **Pop-up Retail Experiences:** The trend of pop-up retail experiences provides opportunities for disruptive innovation in the retail industry through immersive and unique customer experiences. ### Industries Being Reshaped - **Fashion:** The fashion industry has opportunities for disruptive innovation through the collaboration of established and up-and-coming brands to introduce limited edition product lines. - **Fitness:** The fitness industry has opportunities for disruptive innovation through the use of smart fabrics in athletic wear and the introduction of personalized sizing options for consumers. - **Retail:** The retail industry has opportunities for disruptive innovation through the creation of immersive and unique pop-up retail experiences to engage customers and drive sales. ## Related on Trend Hunter - [Iconic Gym Apparel Revivals](https://www.trendhunter.com/trends/onyx-collection.md) - [Modest Influencer-Backed Gymwear](https://www.trendhunter.com/trends/leana-deeb.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [Inaugural Apparel Brand Sneakers](https://www.trendhunter.com/trends/gymshark-x-rad-sneakers.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md) - [Premium Lifestyle Apparel Capsules](https://www.trendhunter.com/trends/lululemon-x-erewhon.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md)