# Sporty Fitness Influencer Campaigns The Gymshark Brand Utilizes TikTok for a Fitness Challenge By Kalin Ned | Published 2019-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gymshark-brand References: [springwise](https://www.springwise.com/gymshark-influencer-campaign-taps-into-tiktok/) & [tiktok](https://www.tiktok.com/@gymshark) The [Gymshark](https://www.trendhunter.com/trends/leana-deeb) brand has been strategic in its use of social media, boasting a prominent presence on the short-form video platform [TikTok](https://www.trendhunter.com/trends/tiktokfitness). The athletic label posts consistently and the content varies from workout videos to inspiration and memes. Earlier in 2019, the Gymshark brand also tapped TikTok for an [influencer-powered campaign](https://www.trendhunter.com/trends/75-hard-together) to further its digital reach. The UK-based label enlisted six influencer accounts for the '66 Days | Change Your Life' challenge. The users were connected to the category of fitness and dance. The marketing tactic targeted a total of 19.8 million users, receiving "nearly 2 million likes and over 12,000 comments." The #Gymshark66, on the other hand, was viewed approximately 45.5 million times, signifying an overall success for the engaging campaign. Image Credit: SpringWise ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Influencer-powered Campaigns:** Brands can utilize social media influencers to tap into their audiences and launch successful campaigns. - **Short-form Video Marketing:** Prominent brands can leverage short-form video platforms like TikTok to increase their digital reach and brand awareness. - **Fitness Challenges:** Brands can encourage consumers to participate in fitness challenges to engage with their brand and improve their overall health. ### Industries Being Reshaped - **Fitness and Athletic Apparel:** The use of influencer-powered campaigns and fitness challenges can drive engagement and increase sales for fitness and athletic apparel brands. - **Digital Marketing:** The success of Gymshark's campaign on TikTok highlights the opportunities for digital marketing in the fitness and wellness industry. - **Social Media Influencer Management:** The effective use of social media influencers can be a key strategy for businesses to expand their reach and promote their brand effectively. ## Related on Trend Hunter - [Social Media Fitness Hubs](https://www.trendhunter.com/trends/tiktokfitness.md) - [Influencer Snack Bar Campaigns](https://www.trendhunter.com/trends/nature-valley-1.md) - [brand-focused social media shopping](https://www.trendhunter.com/trends/super-brand-day.md) - [Modest Influencer-Backed Gymwear](https://www.trendhunter.com/trends/leana-deeb.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Transformative Skincare Campaigns](https://www.trendhunter.com/trends/preppair.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md)