# Seductive Collegiate Lookbooks The Latest Gypsum Lookbook Goes Back to School By Vasiliki Marapas | Published 2014-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gympsum-lookbook References: [c-heads](http://www.c-heads.com/2014/09/09/gypsum-rouge-academy-lookbook/) & [gypsumstyle](http://www.gypsumstyle.com/) Class is in session! The latest Gypsum lookbook, titled '[Rouge Academy](https://www.trendhunter.com/trends/summers-calling),' has a distinctly collegiate vibe. It's that time of year again; the air is growing crisper and cooler, fraught with the scent of new books, freshly sharpened pencils and pumpkin spice lattes. Even if you're not heading back to school, per say, the truth of the matter is: as long as we're living, we never stop learning. For instance, the Rouge Academy teaches us that we can capture the nostalgic, youthful essence of our schooling days with our wardrobe. Specifically inspired by films such as Dead Poets Society, the Virgin Suicides and The Craft, the lookbook features a [dark, rebellious twist](https://www.trendhunter.com/trends/the-october-collection) to the [classic school girl look](https://www.trendhunter.com/trends/hollywood-breakfast-club), complete with platform shoes, plaid and handmade chokers by Lilli Claspe. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 91% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collegiate Fashion:** Opportunity to disrupt traditional fashion industry with college-inspired designs and accessories. - **Nostalgic Fashion:** Opportunity to disrupt current fashion trends by leveraging nostalgia for popular cultural references and styles from previous decades. - **Personalized Accessories:** Opportunity to disrupt accessory industry with handmade, personalized items such as chokers and other jewelry pieces. ### Industries Being Reshaped - **Fashion:** Opportunity to disrupt traditional fashion industry with college-inspired designs and accessories. - **Film and Media:** Opportunity for collaborations between fashion and media industries to create nostalgic fashion collections inspired by popular cultural references and films. - **Handmade Jewelry:** Opportunity to disrupt traditional accessory industry with handmade, personalized items such as chokers and other jewelry pieces. ## Related on Trend Hunter - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Homecoming-Enthused Collegiate Apparel](https://www.trendhunter.com/trends/homecoming-styles.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md)