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# Playful AR Clothing Apps
The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR

By Laura McQuarrie | Published 2018-07-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/gymboree-made-you-smile
References: [thecurrentdaily](https://thecurrentdaily.com/2018/07/18/gymboree-ar-on-shirts/) & [gymboree](https://www.gymboree.com/)

Children's apparel creator Gymboree recently introduced a complete brand refresh and with its new identity, the Gymboree 'Made You Smile' app.

To support the new line of clothing it launched just in time for the back-to-school season, Gymboree created a fun and interactive mobile app that gives kids the chance to see the graphic designs come to life before their eyes. The app for [iPhone](https://www.trendhunter.com/trends/ar-app-for-iphone) and Android adds a new layer to the newest Gymboree [graphic t-shirts](https://www.trendhunter.com/trends/doppl-app), but it also gives kids the chance to exercise their creativity by entering weekly drawings in sweepstakes or enjoy "snackable content."

Along with its new [augmented reality app](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores) and brand refresh, Gymboree has also unveiled freshly remodeled stores with modern designs, as well as special partnerships that offer fun for the whole family.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 85% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **AR Clothing Apps for Children:** New apps like Gymboree's 'Made You Smile' app bring graphic designs on t-shirts to life with augmented reality.
- **Interactive Clothing Branding:** Brands are using AR technology to engage customers, particularly children, and create memorable experiences with their clothes.
- **Integrated Retail Experience for Families:** Stores that combine modern designs, interactive apps, and special partnerships offer a unique experience for families shopping with children.

### Who This Affects Most

- **Children's Apparel:** The trend of AR clothing apps presents an opportunity for children's apparel creators to differentiate from competitors and create interactive products.
- **Mobile App Development:** Developing mobile apps that utilize AR technology and enhance consumer experiences provides a disruptive opportunity in the technology industry.
- **Retail Industry:** Retailers who integrate AR experiences into their stores, like Gymboree's recent remodels, can offer a unique and engaging experience for customers and disrupt the industry.

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