# Premium Suede Hi-Top Sneakers The Air Jordan 1 Zoom Sneaker Comes in a Gym Red Colorway By Amy Duong | Published 2020-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gym-red References: [hypebeast](https://hypebeast.com/2020/11/nike-air-jordan-1-zoom-gym-red-ct0978-600-info) & [track.webgains](https://track.webgains.com/click.html?wgcampaignid=1426435&wgprogramid=11073&wgtarget=https%3A%2F%2Fwww.overkillshop.com%2Fen%2Ffilter%2Fmanufacturer-asics.html) The Air Jordan 1 Zoom comes in a Gym Red colorway option for the season with the construction that takes a more sustainable route this time around. Jordan Brand completes the upper with [premium suede materials](https://www.trendhunter.com/trends/bred-velvet) throughout the upper, done in the [bold red hue](https://www.trendhunter.com/trends/true-red-colorway). This is accented with contrasting hues of black as the detailing element including the branding detail on the top of the shoe. The patch logo is woven onto the sneaker -- it is made from leather materials and reads "Zoom Air." This covers the [black tongue](https://www.trendhunter.com/trends/flu-game-colorway) paired with a slightly exposed foam to match the color of the lacing system before it is rounded out with more branding at the upper rear quarter and sidewalls. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Sustainable Sneaker Construction:** Exploring new ways to construct sneakers using sustainable materials. - **Premium Suede Materials:** Utilizing high-quality suede materials to enhance the look and feel of sneakers. - **Contrasting Branding Details:** Incorporating contrasting hues and branding elements to create visually striking sneakers. ### Who This Affects Most - **Footwear Manufacturing:** Opportunity to innovate footwear production processes to include more sustainable and premium material options. - **Fashion Retail:** Disruptive potential in the fashion retail industry by offering unique and visually appealing sneakers with contrasting branding details. - **Sustainable Materials Supply Chain:** Create a disruptive innovation opportunity by establishing a sustainable materials supply chain specifically for the production of premium suede sneakers. ## Related on Trend Hunter - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Crimson Tonal Retro Sneakers](https://www.trendhunter.com/trends/retro-dune-red.md) - [Textural Logo High-Top Sneakers](https://www.trendhunter.com/trends/chenille-design.md) - [Distressed Crackled Leather Sneakers](https://www.trendhunter.com/trends/black-toe-colorway.md) - [Aged Vintage High-Top Sneakers](https://www.trendhunter.com/trends/cinnabar-colorway.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md)