# Formal Gymwear Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits By Christina Butty | Published 2009-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gym-formalwear-jeremy-scott-adidas References: [stylehive](http://www.stylehive.com/blog/adidas-originals-collection-gets-gilded-and-glitzy-with-designer-jeremy-sco) & [adidas](http://www.adidas.com/originals) If you have ever wanted to squeeze in a quick workout before attending a formal function, [Adidas](https://www.trendhunter.com/trends/entire-studios-x-adidas) has created the perfect time-saving clothing. Upon teaming up with Missouri-born designer [Jeremy Scott](https://www.trendhunter.com/trends/jeremy-scott-and-adidas), Adidas has created [tuxedo-inspired gymwear](https://www.trendhunter.com/trends/black-tie-20). Fantastic for fashionistas who abhor sweat suits, these new pieces merge formalwear with Adidas' comfy, sporty tracksuits. They're totally innovative and fresh, I just had to take pictures! And yes, the hooded tuxedo jacket does come in gray: **Implications** - As opposed to working hard to create new and innovate products that have never been created before, companies should consider re-appropriating existing products. Companies can use this fusion as a way of creating new products that consumers are still comfortable with. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 41% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Gymwear-formalwear Fusion:** Creating athletic wear that can also function as formal wear, allowing for versatility and convenience for the consumer. - **Re-appropriating Products:** Revamping existing products to create new and innovative designs, saving time and resources for companies. - **Fashionable Athleisure:** Combining fashion and function to create stylish athletic wear suitable for everyday wear. ### Who This Affects Most - **Athletic Apparel:** Leveraging the trend towards fashionable athletic wear, companies can create new lines of gymwear-formalwear fusion and athleisure products. - **Fashion Retail:** Retailers can capitalize on the demand for stylish and versatile clothing options by featuring gymwear-formalwear fusion and athleisure products in their stores. - **Textile Manufacturing:** Using innovative materials and fabrication techniques, textile manufacturers can produce gymwear-formalwear fusion that offer comfort and durability for the consumer. ## Related on Trend Hunter - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Trendy Metaverse Sportswear](https://www.trendhunter.com/trends/adidas-5.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Refined Achived Sneaker Styles](https://www.trendhunter.com/trends/adidas-6.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Refined Sportswear Collections](https://www.trendhunter.com/trends/atype-by-adidas.md)