# Cheeky Gym Ads Fitness Together Promotes Vanity & Group Showers By mediterranean | Published 2009-03-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/gym-fitness-together-campaign References: [homotography.blogspot](http://homotography.blogspot.com/2009/03/guy-shower-room-ads.html) & [adsoftheworld](http://adsoftheworld.com/media/outdoor/fitness_together_trophy) Good marketing reaches out to all potential customers, and that includes pervy guys, straight or gay, who like showering with other guys. This new [cheeky Fitness Together campaign](https://www.trendhunter.com/trends/the-club-campaign) targets this demographic with an ad that reads, “Like showering with other dudes? Go to [the gym](https://www.trendhunter.com/trends/dynamic-campaign).” Created by [advertising agency Sukle Advertising & Design](https://www.trendhunter.com/trends/mens-wearhouse) (USA), the campaign also targets the vain and self-conscious with ads that read, “Because Lipo leaves marks,” “Break out the two-piece again,” and “The more you work out, the weaker his knees get.” My favorite copy, however, is the reality-check ad, “Stop blaming it on the dryer!”. Yeah, the tee shirt is not shrinking--it’s your belly that’s expanding. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 66% | Activity: 54% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Cheeky Advertising:** Opportunity for companies to create attention-grabbing advertising campaigns with risque or humorous messaging. - **Targeting Niche Demographics:** Opportunity to reach specific demographics, such as those who may prefer group showers or have body image concerns. - **Realistic Messaging:** Opportunity for companies to use humor and truthfulness to connect with customers and provide relatable messaging. ### Where This Applies - **Fitness:** Fitness companies can leverage cheeky advertising campaigns to attract new customers and differentiate from competitors. - **Advertising:** Advertising agencies can specialize in creating bold and humorous campaigns for clients in various industries. - **Marketing & Branding:** Brands can use realistic messaging and cheeky advertising to build a stronger connection with their target audience and stand out in a crowded market. ## Related on Trend Hunter - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Breakup Gym Campaigns](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md)