# Fat Mocking Ads Gold's Gym Shows That Obesity is Ruining Your Life and Your Clothes By Robyn Currie | Published 2009-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gym-costa-rica References: [likecool](http://likecool.com/Gold_Gym_Costa_Rica--AD--Gear.html) & [goldsgym](http://www.goldsgym.com) Health and physical well being are two great reasons for joining a gym. Another good reason is because you were mocked by a gym advertisement for being fat! Enter Gold’s Gym Costa Rica ad campaign which highlights what your excess weight does to your clothes -- the unnamed victim of obesity. The crafty ads for Gold’s Gym Costa Rica show various clothing items, like a belt, being stretched and strained to the limit. Giving them human faces and expressions the ad campaign attempts to force you into the gym and to alleviate some pressure from your overworked buttons. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Body Positivity Advocacy:** Opportunity to disrupt traditional beauty standards and promote self-acceptance in the fitness industry. - **Personalized Fitness Programs:** Opportunity to create tailored fitness plans and experiences to meet individual needs and goals. - **Interactive Advertising:** Opportunity to engage consumers through interactive and impactful ad campaigns. ### Sectors Adopting This - **Fitness and Wellness:** Opportunity to provide innovative and inclusive fitness solutions. - **Advertising and Marketing:** Opportunity to create disruptive and attention-grabbing advertising campaigns. - **Retail and Fashion:** Opportunity to develop adaptive and size-inclusive clothing options. ## Related on Trend Hunter - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Breakup Gym Campaigns](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md)