# Community Athleisure Hubs Gym+Coffee's Clubhouse is a Place to Socialize and Get Active By Laura McQuarrie | Published 2021-08-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gym-coffee References: [fashionunited.uk](https://fashionunited.uk/news/retail/gym-coffee-continues-retail-expansion/2021072856835) Athleisure brand Gym+Coffee recently opened the doors to a new clubhouse in Belfast and it's a spacious 2,300 square foot community hub. The clubhouse features an interactive community wall alongside a collection of [athleisure and activewear styles](https://www.trendhunter.com/trends/fresh-athleisure-collection) and it speaks to the kinds of spaces people are looking to see coming out of a pandemic. As Gym+Coffee co-founder Diarmuid McSweeney describes, "it will be more than a place to buy clothing but a hub for the community to meet, socialize and get active which will be even more in demand after over a year in lockdowns." The brand has its sights set on introducing two [new clubhouse locations](https://www.trendhunter.com/trends/street-clubhouse) this year and continuing to grow its global community, since it sells collections across North America, the UK, Australia and New Zealand. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 79% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Community Athleisure Hubs:** The rise of community athleisure hubs presents an opportunity for brands to create social, collaborative, and experiential spaces. - **Interactive Community Engagement:** Interactive community walls serve as a form of advertisement, market research, and customer engagement all in one. - **Global Athleisure Expansion:** Expanding athleisure brands internationally creates opportunities to tap into new markets and capitalize on the growing trend. ### Who This Affects Most - **Retail:** Retailers can create physical spaces that blend shopping, community, and experience to drive foot traffic and increase sales. - **Fitness:** Gyms and fitness studios can leverage the popularity of athleisure and create community spaces where members can interact, socialize, and engage in physical activity. - **Hospitality:** Hotels and resorts can offer complementary athleisure apparel and create communal fitness spaces to attract health-conscious travelers and increase customer loyalty. ## Related on Trend Hunter - [Wellness Lifestyle Clubs](https://www.trendhunter.com/trends/the-health-cafe.md) - [Wellness-Focused Lifestyle Hubs](https://www.trendhunter.com/trends/health-club.md) - [Sizable Athletic Membership Parties](https://www.trendhunter.com/trends/the-athletic-clubs.md) - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [Athletic Brand Flagship Stores](https://www.trendhunter.com/trends/gymshark-2.md) - [Hybrid Fitness Boutiques](https://www.trendhunter.com/trends/hybrid-fitness-boutique.md) - [Brunch-Inspired Activewear Capsules](https://www.trendhunter.com/trends/nimble-activewear.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md)