# Gym Beauty Sets Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics By Laura McQuarrie | Published 2017-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gym-beauty References: [refinery29](http://www.refinery29.com/2017/01/134957/athleisure-beauty-products-work-out) & [sephora](http://www.sephora.com/barre-to-bar-beauty-set-P415685) While there have always been magazines that call attention to "gym beauty essentials," brands are now marketing their products with an emphasis on athletic activities. Supergoop! is a perfect example of this, as it launched a 'Barre to Bar Beauty Set' that includes cosmetics to keep one's skin adequately prepared for a day of activities with a refreshing setting mist, a [sunscreen serum](https://www.trendhunter.com/trends/suncare-collection), a correcting CC cream and a lip-to-cheek tint. The introduction of [althleisure apparel](https://www.trendhunter.com/trends/coperni-1) significantly changed not just the way that people dress in casual attire, but the way they work out as well. Now, going to the gym or a studio class is a social event that is often followed by brunch, or as the name of this kit suggests, a visit to the bar. This means that consumers are now looking for [lightweight, high-performance cosmetics](https://www.trendhunter.com/trends/fitnessfocused-skincare) that can easily transition to different facets of an active lifestyle. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Athleisure Beauty:** The rise of athleisure apparel has created a demand for lightweight, long-lasting cosmetics that can easily transition from workouts to social events. - **Multi-functional Beauty:** Consumers are seeking cosmetics that have multiple uses, such as a lip-to-cheek tint, to streamline their beauty routines. - **Activity-specific Beauty:** Brands are developing beauty sets specifically tailored for different athletic activities, offering products that keep the skin adequately prepared for workouts. ### Where This Applies - **Cosmetics:** The cosmetics industry has an opportunity to innovate by creating lightweight, high-performance products that cater to the needs and lifestyle of athleisure enthusiasts. - **Fashion:** The rise of athleisure has disrupted the fashion industry, creating a market for apparel that seamlessly combines style and performance for active individuals. - **Health and Wellness:** The health and wellness industry can explore the development of beauty products that complement and enhance the benefits of various physical activities. ## Related on Trend Hunter - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Recovery-Focused Skincare](https://www.trendhunter.com/trends/primark-performance-beauty.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [High-Performance Beauty Lines](https://www.trendhunter.com/trends/varsity-beauty.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [Getaway Series SPF Sets](https://www.trendhunter.com/trends/the-white-lotus-x-supergoop.md)