# Sweat-Ready Beauty Sets Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle By Laura McQuarrie | Published 2017-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gym-bag-essentials References: [fashiontrendsdaily](http://www.fashiontrendsdaily.com/beauty-trends/clinique-pep-rally-gym-bag-heroes-review) & [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjP28O6wpfSAhUI6WMKHeurCrgQFggcMAA&url=http://www.sephora.com/pep-start-gym-bag-set-P415713&usg=AFQjCNH5B4x70-RoM6-IR49O8KZh5AOe3g&sig2=2ovKOFTl6s9VHnsqGXf8Rw) Alongside travel-sized shampoos, face wipes and hair ties, there are a myriad of new makeup products that are being branded as the new gym bag essentials. [Clinique](https://www.trendhunter.com/trends/clinique-x-crayola) recently launched the 'Pep Rally Gym Bag Heroes' set on this theme, which offers items from its new Pep-Start collection, including a foaming cleanser, a lightweight moisturizer with SPF 20 and the brand's bestselling High Impact Mascara. All of these gym-friendly beauty products are conveniently packaged in a branded water bottle, which reminds that hydration is a key part of beautifying from the inside out. As well as offering novel packaging, the [complete skincare set for athletic consumers](https://www.trendhunter.com/trends/fitnessfocused-skincare) could potentially be used as a storage system for remembering all of one's gym bag essentials when frequenting a yoga studio, pilates class or other destination for physical activity. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Athletic Skincare Sets:** The trend of packaging skincare products into gym-friendly sets presents an opportunity for companies to cater to active consumers. - **Novel Packaging:** The use of innovative packaging such as branded water bottles for beauty products provides opportunities for unique and eye-catching branding strategies. - **Hydration Beauty:** The focus on hydration as a key part of beauty emphasizes the need for companies to develop products that promote internal and external hydration. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry can explore the development of gym-friendly sets and innovative packaging to cater to active consumers. - **Fitness and Athletic Equipment:** The fitness industry can collaborate with beauty brands to create unique products and packaging that align with a fitness lifestyle. - **Beverage and Water Bottle Manufacturing:** The beverage and water bottle industry can contribute to the beauty market by producing branded water bottles for beauty products, combining functionality and branding. ## Related on Trend Hunter - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Premium Gym Carrying Bags](https://www.trendhunter.com/trends/calpak-1.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [Wellness-Inspired Lifestyle Boxes](https://www.trendhunter.com/trends/new-you-winter-box.md) - [Self-Care Goody Bags](https://www.trendhunter.com/trends/beauty-wellness-bag.md) - [Recovery-Focused Skincare](https://www.trendhunter.com/trends/primark-performance-beauty.md) - [Travel-Ready Canadian Skincare Kits](https://www.trendhunter.com/trends/prep-and-ready.md) - [Luxury On-The-Go Skincare Lines](https://www.trendhunter.com/trends/onthego-edit.md)