# 70s-Inspired Running Apparel GYAKUSOU Prepares for the Fall 2019 Season with Essentials By Amy Duong | Published 2019-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gyakusou References: [hypebeast](https://hypebeast.com/2019/9/nike-gyakusou-jun-takahashi-fall-2019-peg-trail-and-apparel-collection-release) & [nike](https://www.nike.com/) GYAKUSOU is the [running apparel branch](https://www.trendhunter.com/trends/bandit-winter-2024) that was started by the contributions of NikeLab and UNDERCOVER -- it recently launched a new capsule that readily prepares for the Fall 2019 season. The upcoming GYAKUSOU collection features essential goods for running that are made from progressive fabrication and inspired by the energy that represents a bold rebellious spirit of the 70s. The 70s was recognized as the running reculution as it emerged as an entity that strived away from competition, branching towards [trail and urban running practices](https://www.trendhunter.com/trends/driftform-collection) as well. The collection features six pieces in total, including a long sleeve shirt with a zippered removable hood, two tees, shorts, and pants. The most important element of the capsule is functionality, with the construction that promises breathability and combats outdoor terrain. The GYAKUSOU Fall 2019 capsule is set to launch on September 26th. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Progressive Fabrication:** Opportunity for disruptive innovation: Develop advanced materials and techniques for running apparel that enhance breathability and performance. - **70s-inspired Fashion:** Opportunity for disruptive innovation: Combine retro aesthetics with modern functionality to create unique and stylish running apparel. - **Rebellious Spirit:** Opportunity for disruptive innovation: Design running apparel that promotes a sense of individuality and freedom, appealing to the rebellious spirit of consumers. ### Where This Applies - **Sportswear:** Opportunity for disruptive innovation: Integrate cutting-edge technology into sportswear to enhance performance and comfort for athletes. - **Fashion:** Opportunity for disruptive innovation: Explore the intersection of fashion and athletic wear to create trendy and functional clothing for fitness enthusiasts. - **Outdoor Recreation:** Opportunity for disruptive innovation: Develop running apparel specifically designed for outdoor environments, incorporating features to withstand various terrains and weather conditions. ## Related on Trend Hunter - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Collaborative Technical Apparel Capsule](https://www.trendhunter.com/trends/undercover-and-the-north-face.md) - [Expansive Performance Running Lines](https://www.trendhunter.com/trends/bandit-fall-2024.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Utilitarian Technical Apparel Capsules](https://www.trendhunter.com/trends/modular-ispa.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Performance-Ready Technical Fashion](https://www.trendhunter.com/trends/goldwin-0-2.md)