# Marathon Man Lookbooks The Nike and Undercover Gyakusou Spring/Summer 2011 Lookbook is Active By Michael Hines | Published 2011-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gyakusou-spring-summer-2011-lookbook References: [highsnobiety](http://www.highsnobiety.com/news/2011/04/07/undercover-for-nike-gyakusou-springsummer-2011-lookbook/) Japanese fashion label Undercover and [Nike](https://www.trendhunter.com/trends/ispa) have combined to create a new line of sports apparel for the spring-and-summer season. The Undercover and Nike Gyakusou Spring/Summer 2011 lookbook is filled with a variety of lightweight and colorful shorts, shirts and jackets perfect for the breezy late spring and sweltering summer months. One of my favorite features of the Gyakusou Spring/Summer 2011 lookbook is that it shows models in motion. Most sports apparel lookbooks show models draped in athletic wear who look readier for a day out than a workout. The active theme combined with the [colorful and stylish clothing](https://www.trendhunter.com/trends/y3-ss26) make this lookbook a definite winner and a must-see for those of you who plan to update your athletic wear with the changing seasons. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 64% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Athletic Wear in Motion:** With an active themed lookbook, there is an opportunity for sports apparel brands to showcase their products in a more dynamic way, potentially increasing customer engagement and sales. - **Fashionable Sports Apparel:** The combination of fashion and sports apparel in the Undercover and Nike Gyakusou line shows a trend towards customers seeking a more stylish edge in their athletic wear. - **Seasonal Sports Apparel:** Seasonal sports apparel, such as lightweight and colorful clothing for spring and summer, can attract customers looking for functional yet fashionable options for different weather conditions. ### Industries Being Reshaped - **Sports Apparel:** Sports apparel brands can innovate by creating fashionable and season-specific athletic wear for customers seeking functional yet stylish options. - **Fashion:** Fashion brands can disrupt the market by incorporating athletic wear into their lines and showcasing them in an active and dynamic way. - **Fitness:** Fitness industry brands can partner with fashion and sports apparel brands to create functional and stylish workout gear that enhances the exercise experience. ## Related on Trend Hunter - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Technical Apparel Capsule](https://www.trendhunter.com/trends/mizuno-for-margaret-howell.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md)