# Celebrity-Owned Lifestyle Pop-Ups Gwyneth Paltrow's Goop Opened a UK Pop-Up Store By Kalin Ned | Published 2018-09-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gwyneth-paltrows-goop References: [dezeen](https://www.dezeen.com/2018/09/28/gwyneth-paltrow-goop-uk-pop-up-store-london-fran-hickman-interiors/) & [goop](https://goop.com/ca) Gwyneth Paltrow's Goop briefly enters the European market with a [UK pop-up shop experience](https://www.trendhunter.com/trends/apoc-london). With a permanent location in Los Angeles, the celebrity-owned brand has debuted in cities like Dallas and New York. The lifestyle company commissioned Fran Hickman to produce a [luxuriously welcoming interior](https://www.trendhunter.com/trends/quiet-luxury) for the UK outpost. The arrangement embraces a [classical approach to design](https://www.trendhunter.com/trends/historic-hotel-dangleterre) that is identified through a refined quality. The main concern for the studio was to communicate the ethos of Gwyneth Paltrow's Goop — a presence that is affiliated with the "elegant, modern, understated, warm, sophisticated, and fun." The colors selected for the interior are predominantly blue, yellow and orange which instill a welcoming radiance. Photo Credits: [Fran Hickman](https://franhickman.com/), [Appear Here](https://www.appearhere.co.uk/) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Celebrity-owned Pop-up Stores:** Opportunities for other celebrity-owned brands to enter new markets and connect with consumers through temporary retail experiences. - **Luxury Interior Design:** Demand for high-end, carefully curated interior designs that reflect the brand's ethos and create a welcoming atmosphere for customers. - **Refined Color Schemes:** Increasing interest in selecting specific color palettes that evoke certain emotions and create a unique brand identity. ### Industries Being Reshaped - **Retail:** The retail industry can capitalize on the concept of pop-up stores to attract customers, create buzz, and experiment with new markets. - **Interior Design:** The interior design industry has an opportunity to cater to luxury brands looking for carefully crafted and unique spaces that reflect their brand identity. - **Color Consulting:** The color consulting industry can provide expertise in selecting specific color schemes that align with a brand's values and create an inviting ambiance. ## Related on Trend Hunter - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Honey-Infused Holiday Pop-ups](https://www.trendhunter.com/trends/christmas-popup-store.md) - [Celebrity-Designed Furniture Series](https://www.trendhunter.com/trends/goop-and-cb2.md) - [Accessible Superfood Beauty Brands](https://www.trendhunter.com/trends/goop-1.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md)