# Celebrity Fashion to Fight Cancer Gwyneth Paltrow for Key to The Cure By Ayman | Published 2008-08-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/gwyneth-paltrow-key-to-the-cure References: [wwd](http://www.wwd.com/markets-news/paltrow-is-face-of-lead-key-to-the-cure-campaign-1672458?navSection=lifestyle-news#/) & [prnewswire](http://www.prnewswire.co.uk/cgi/news/release?id=233714) **Gwyneth Paltrow** has been named the new Entertainment Industry Foundation ambassador for Saks Fifth Avenue's 2008 KEY TO THE CURE campaign. The KEY TO THE CURE is a women's cancer initiative founded in partnership with EIF's Women's Cancer Research Fund with financial support from [Mercedes-Benz USA](https://www.trendhunter.com/trends/road-to-racing). “If there is anything I can do to help raise money, especially with a charity like this, I will,” Paltrow told WWD. “I read about the charity and how aggressively they are trying to find a cure, not only for women's cancers but also for other cancers. They target a lot of different areas out there. They support people who are coming up with innovative ideas to cure cancer. It's an issue that touched me in a lot of ways.” Paltrow says of this year's special T-shirt which was designed by **Karl Lagerfeld**, “It looks like somebody drew on the shirt, and it's sweet and cool at the same time. It looks quite homemade, which I really like.” Gwyneth lost her father, Bruce Paltrow, to the disease in 2002, so it's a charity she is passionate about. The initiative will donate money to the Bruce Paltrow Oral Cancer Fund. Check out the gallery below for pictures of Gwyneth modeling the new t-shirt, plus previous celebrity faces for the initiative. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 78% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Women's Cancer Research:** Opportunity for innovative ideas to find a cure for women's cancers. - **Celebrity Philanthropy:** Opportunity for celebrities to use their platforms to raise money for charities. - **Fashion for a Cause:** Opportunity to design and sell special merchandise to support cancer research. ### Sectors Adopting This - **Fashion:** Fashion industry can collaborate with charities to create special merchandise for fundraising. - **Entertainment:** Entertainment industry can leverage the influence of celebrities to raise awareness and funds for important causes. - **Medical Research:** Medical research industry can benefit from financial support and innovative ideas to find cures for various types of cancer. ## Related on Trend Hunter - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Awareness-Raising Airline Campaigns](https://www.trendhunter.com/trends/stand-up-to-cancer.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md)