# Rock Stars in Supermarkets Gwen Stefani's Grocery Shopping Editorial Makes Chores Glamorous By Robyn Currie | Published 2009-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gwen-stefani-grocery-shopping-editorial References: [dailystab](http://www.dailystab.com/gwen-stefani-glamour-magazine-october-2009/) & [glamour](http://www.glamour.com) Gwen Stefani is a fashion designer, mom, and one badass rock star with a sense of style all her own. In the October issue of Glamour Magazine, she shows she is all of the above in a grocery shopping editorial. Wearing her trademark red lipstick and [platinum blond hair](https://www.trendhunter.com/trends/give-gloss-campaign), Gwen Stefani shows off her ‘devil may care’ attitude that catapulted her to fame. Whether sporting her [tartan patterned pants](https://www.trendhunter.com/trends/demi-lovato-x-amazon) in her grocery shopping editorial or wearing a ball gown while nuzzling a puppy on the floor, she is undoubtedly a [style icon](https://www.trendhunter.com/trends/throwback-collection). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Fashion-forward Grocery Shopping:** Opportunity for fashion brands to partner with supermarkets and create stylish shopping experiences for customers. - **Blurring the Line Between Fame and Everyday Life:** Opportunity for celebrities and influencers to collaborate with magazines and brands to showcase their everyday activities in a glamorous way. - **Iconic Personal Style Influencing Everyday Activities:** Opportunity for fashion designers to create collections or collaborations inspired by celebrities' personal style and how it translates into mundane tasks like grocery shopping. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore partnerships with supermarkets to elevate the shopping experience. - **Magazines:** Magazines can collaborate with celebrities and influencers to showcase everyday activities in a glamorous way. - **Retail:** Fashion designers can create collections or collaborations inspired by celebrities' personal style and apply it to everyday activities like grocery shopping. ## Related on Trend Hunter - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Plumping Plant-Powered Cosmetics](https://www.trendhunter.com/trends/gxve-beauty-by-gwen-stefani.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Glamorous Rockstar-Inspired Dolls](https://www.trendhunter.com/trends/david-bowie-doll.md) - [Songstress-Approved Hair Serums](https://www.trendhunter.com/trends/sleek-stay-hair-serum.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md)