Musician and fashion designer Gwen Stafani has launched her own line of dolls. The line, called, "Love. Angel. Music. Baby" features dolls dressed in Gwen's styles and her Harajuku Girl dancers.
Gwen told the media, "The Harajuku Girls and I wore such wicked costumes we had to share them with the world again." The 10-inch dolls will run for $25 at Target.
Implications - Since many people look up to celebrities for different things such as style, talent and beauty, it is important that a business chooses the right celebrity when using them to market a product. Businesses that get the chance to use a celebrity for their marketing have an excellent shot of reaching a very wide fan base.
1. Celebrity-endorsed Products - Businesses can leverage celebrities' influential status to market their products and reach a wider fan base.
2. Collectible Dolls - The launch of Gwen Stafani's doll line illustrates a growing trend for collectible dolls and could create opportunities for other celebrities or brands to capitalize on this market.
3. Fashion and Music Collaboration - The incorporation of Gwen Stafani's unique style into the doll line shows the potential for a collaboration between the fashion and music industries, particularly when targeting a younger audience.
1. Toy Industry - The doll line by Gwen Stafani could encourage innovation in the toy industry and inspire other artists and designers to create their own collectible dolls for children and fans alike.
2. Fashion Industry - The fashion industry can take advantage of the celebrity's style and work with the toy industry to create a unique line of toys that focus on fashion and style.
3. Music Industry - The collaboration between the music and fashion industries highlights the potential for musicians to broaden their fan base and create an additional revenue stream via merchandise such as collectible dolls.