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# Monstrous Tennis Shoes
Gwen Murphy's 'Foot Fetish' Art Gives Shoes a Personality All Their Own

By Michael Hines | Published 2010-12-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gwen-murphy
References: [odditycentral](http://www.odditycentral.com/pics/gwen-murphys-incredible-shoe-faces.html) & [gwenmurphy.blogspot](http://gwenmurphy.blogspot.com/)

You may never look at shoes the same way again after seeing Gwen Murphy and her shoeface art. Gwen Murphy takes old [pairs of shoes](https://www.trendhunter.com/trends/loved-to-death) and gives them new life as bizarre pieces of art.

Gwen Murphy uses ash clay and [acrylic paint](https://www.trendhunter.com/trends/air-max-dn-silhouette) to give each pair of shoes a personality all its own. The nicer the shoe, the classier the face tends to look, with high heels getting the ancient Egyptian treatment and tennis shoes becoming monsters. If you're hunting for [odd and awesome artwork](https://www.trendhunter.com/trends/drip), look no further than Gwen Murphy's 'Foot Fetish.'

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 56% | Activity: 17% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Shoeface Art:** There is a disruptive innovation opportunity in the art industry to create unique and personalized pieces by incorporating shoes and facial features.
- **Repurposed Fashion:** The fashion industry can explore disruptive innovation in repurposing old shoes and transforming them into artistic and creative pieces, adding value to sustainable fashion.
- **Personified Products:** A disruptive innovation opportunity exists in the retail industry to create products with personalities, tapping into consumer desires for unique, personalized items.

### Where This Applies

- **Art:** The art industry can incorporate shoeface art to attract collectors and enthusiasts, providing a unique and unconventional medium for artistic expression.
- **Fashion:** The fashion industry can explore the repurposing of old shoes as a way to promote sustainability and offer customers one-of-a-kind fashion pieces.
- **Retail:** Retailers can adopt the concept of personified products to differentiate themselves, engaging customers through novelty and individuality.

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